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Ethiopian Airlines, Africa’s leading carrier and one of the fastest-growing global airline brands, is pleased to announce the launch of its new twice-weekly cargo flight service between Addis Ababa and Urumqi, China. The inaugural flight was welcomed with a colorful ceremony and traditional water cannon salute upon arrival at Urumqi Diwopu International Airport. The new flight will operate every Monday and Thursday.

This new route strengthens Ethiopian Airlines’ footprint in Western China and enhances the vital cargo corridor between Africa and Asia, enabling faster, more efficient freight movement and broader market access for exporters and importers alike.

Commenting on the launch of the new cargo service Ethiopian Airline GCEO Mesfin Tasew remarked “The launch of our cargo service to Urumqi marks yet another significant step in strengthening our footprint in China and deepening air trade links between Asia and Africa. As a strategic gateway to Western China, Urumqi opens new possibilities for cross-border commerce, supply chain efficiency, and economic integration.

At Ethiopian Airlines, we remain committed to expanding our cargo network with purpose, creating reliable, fast, and seamless logistics that serve as a catalyst for growth across continents. China continues to be one of our most important markets, and this new route reaffirms our long-term partnership and vision for shared prosperity.”

Ethiopian Airlines currently operates over 190 weekly flights to 27 destinations across Asia, including 83 weekly flights to 11 cities in China. With a modern fleet and advanced temperature-controlled, tech-enabled cargo infrastructure, Ethiopian transports nearly 1 million tons of cargo annually across a global network of over 140 destinations.

This new service marks another milestone in Ethiopian’s mission to strengthen Africa–Asia connectivity and further position Addis Ababa as a critical global cargo hub.


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Ethiopia has officially begun exporting electricity to Tanzania for the first time, transmitting power through Kenya’s high-voltage network in a successful pilot that signals a new era for regional electricity trade.

The Managing Director of the Kenya Electricity Transmission Company (KETRACO) announced on his social media page that the trial successfully transmitted electricity from Ethiopia through Kenya’s 400kV Suswa–Isinya transmission line to the Kenya–Tanzania interconnection. The power flow increased the line’s load from 225 megawatts to 262 megawatts, validating the corridor’s operational integrity and confirming seamless cross-border connectivity.

This marks the first instance of Ethiopia’s electricity reaching Tanzania via Kenya’s grid, positioning Ethiopia as a regional power supplier capable of influencing energy markets beyond its immediate borders.

The trial took place under the framework of the Eastern Africa Power Pool (EAPP), a 13-member regional initiative aimed at promoting energy sharing and power reliability across East Africa. Ethiopia, which currently exports around 200 MW to Kenya under a long-term power-purchase agreement, is strengthening its position in regional energy markets thanks to its expanding hydropower capacity

Financing for the transmission infrastructure facilitating this pilot was supported by Kenya’s National Treasury and development partners, including the World Bank, African Development Bank, French Development Agency, and the European Investment Bank. These networks form part of a larger regional plan to interconnect Eastern and Southern Africa’s electricity grids.


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Ethiopia registered the fourth-highest increase in government debt-to-GDP ratio in Africa between 2024 and 2025, rising from 22.6 percent to 28.4 percent, according to the World Bank’s latest Africa Pulse report. Despite this sharp increase, Ethiopia still maintains the second-lowest debt ratio among the continent’s high-growth economies.

The World Bank attributes the rise to persistent infrastructure financing and mounting debt servicing obligations. While the country’s debt level remains comparatively low, the report cautions that such accelerated growth could jeopardize fiscal space, especially for essential sectors like health and education.

Public spending on these social services has reportedly declined to 15 percent of total revenue, down from 23 percent in 2022, as more funds are diverted toward debt repayment. The report warns that this shift may impact human capital development and long-term growth prospects if not carefully managed.

Inflationary pressure is also cited as a compounding risk. Ethiopia’s macroeconomic environment, shaped by domestic and external financing needs, continues to face volatility. The World Bank emphasizes the need for countries like Ethiopia to balance development ambitions with prudent fiscal management to avoid crowding out private investment and eroding policy credibility.

The report highlights the broader challenge facing many African economies: how to sustain infrastructure-led growth without undermining macroeconomic stability. For Ethiopia, maintaining investor confidence while navigating rising borrowing costs and competing spending demands will be a key test in the years ahead.

 


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Ethiopia’s Minister of Trade and Regional Integration, Kassahun Gofe, remains in critical condition following a serious road accident late Sunday night in Addis Ababa. He is currently receiving intensive care at Ethio-Tebib Hospital, according to Wazema Radio.

The incident reportedly occurred near Karl Square, a busy area in the capital, where the minister’s vehicle collided with a parked excavator. Kassahun was reportedly alone at the time of the crash. 

Initial responders did not immediately identify the injured passenger as a senior government official. Kassahun was transported to several medical facilities before admission to the intensive care unit at Ethio-Tebib Hospital, where he has remained under close medical supervision for nearly a week. Reports indicate he sustained multiple fractures, including injuries to his ribs, arms, and legs.

Prime Minister Abiy Ahmed was informed of the accident while arranging a meeting with Kassahun concerning domestic fuel pricing matters. The government has so far kept details of the incident confidential.

Adem Farah, deputy president of the ruling Prosperity Party, reportedly visited the minister in hospital, though no official updates on Kassahun’s prognosis have been made public.

 


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In a development that signals a major realignment in Africa’s coffee trade, Uganda has officially surpassed Ethiopia to become the continent’s leading coffee exporter, marking a watershed moment in a market long dominated by Ethiopia’s legacy.

According to the latest figures released at the World of Coffee Geneva 2025 event, Uganda exported a record 47,606.7 tonnes of coffee in May 2025, significantly outpacing Ethiopia’s 43,481 tonnes for the same month. This marks the first time in recent memory that Ethiopia has been outpaced on export volume by a regional competitor.

The data also revealed that Uganda exported 793,445 60kg bags in May alone, a staggering 43.59% increase from the 552,569 bags shipped in May 2024. This performance earned the country USD 243.9 million in a single month, pushing Uganda’s cumulative annual earnings to USD 2.09 billion between June 2024 and May 2025. Over that period, Uganda exported 7.43 million bags, compared to 6.08 million the previous year.

Ethiopia, long celebrated as the birthplace of coffee and Africa’s traditional leader in export volume and quality, finds itself in a more competitive environment than ever before.

Officials from Uganda’s Ministry of Agriculture, Animal Industry and Fisheries credited the achievement to sustained efforts in boosting coffee quality, expanding production, and enhancing value chain coordination. 

Back home, Ethiopian industry leaders have responded with calm optimism. Gizaw Worku, General Manager of the Ethiopian Coffee Association, downplayed the significance of the monthly figures in an interview with Sheger FM.

“Uganda becoming Africa’s top coffee exporter for one month does not surprise us,” Gizaw said. “Monthly export volumes can fluctuate for various reasons—including shipment schedules, international demand cycles, and port logistics. Even Brazil, the world’s largest coffee exporter, faces such monthly variations.”

He emphasized that Ethiopia still leads the continent in total annual exports and added: “As of now, Ethiopia remains Africa’s top coffee exporter when looking at the year as a whole. A temporary spike from another country should not be misinterpreted as a long-term shift.”

However, Gizaw acknowledged Uganda’s recent progress: “Uganda is clearly making strides. They’re investing in coffee sector reforms and expanding their reach in global markets. But for Ethiopia, our strength lies in the premium quality and heritage of our Arabica coffee. What matters is how we maintain consistency, build traceability, and adapt to the global market.”

He also cautioned, “If we see a consistent decline in our monthly exports over several consecutive periods, then that’s when we should raise questions. But for now, this is just a market fluctuation.”

Ethiopia remains Africa’s largest coffee producer, responsible for roughly 559,400 tonnes annually, and accounts for about 17% of the global coffee market. Ethiopia ranks fifth globally in coffee production and holds the eighth position worldwide in coffee exports, shipping approximately 3.76 million 60kg bags per year.

 


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Bereket Engida, a self-taught Ethiopian programmer, has raised USD 5 million in seed funding for his authentication startup, Better Auth, developed entirely from his bedroom in Addis Ababa before relocating to the United States.

As reported by TechCrunch, an American technology news website, the funding round attracted top global investors, including Peak XV (formerly Sequoia Capital India and Southeast Asia), Y Combinator, P1 Ventures, and Chapter One. The deal marks Peak XV’s first direct investment in an African founder.

Better Auth is an open-source authentication framework designed to help developers manage user sign-ins, roles, and permissions with more flexibility and scalability than traditional services like Auth0, Firebase, or NextAuth. The platform has already gained significant traction globally, with over 150,000 weekly downloads, 15,000+ GitHub stars, and a community of 6,000+ developers on Discord.

According to Bereket, the idea emerged after he repeatedly encountered limitations in existing authentication tools during his remote software jobs. He began building Better Auth using TypeScript, focusing on modular features like team-based roles and customizable user management systems — all available through a few lines of code.

“Most authentication tools store user data externally and lack customization at scale,” said Engida. “I built Better Auth to offer developers more control, with an open-source base and a plug-in structure for advanced features.”

The tool, released on GitHub in September 2024, quickly gained attention among developer communities, especially in the AI startup ecosystem. Better Auth is currently free to use, but the startup plans to introduce a paid enterprise infrastructure that allows cloud hosting and additional integrations.

Bereket, who began programming at 18, is now planning to hire a small team to expand the platform while preserving its community-driven foundation. The startup recently graduated from Y Combinator’s Spring 2025 batch, making it the third Ethiopian-founded company to join the renowned accelerator, after Avion and BeU Delivery.

“Building Better Auth from Ethiopia proves that world-class developer tools can come from anywhere,” said Engida. “It’s a signal to other Ethiopian innovators that global tech markets are within reach.”

 


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Unilever has become the first foreign company licensed to directly import finished goods into the country. The landmark development was marked by the official launch of Vaseline, Unilever’s world-renowned skincare brand, making high-quality skin health products more accessible than ever to Ethiopian consumers. This follows the Ethiopian Investment Commission’s amendment of Directive No. 1001/2024, which formally opens Ethiopia’s wholesale, retail, import, and export sectors to foreign investors.

This moment reflects the broader impact of Ethiopia’s recent economic reforms, which have begun to reshape trade dynamics and attract global investment by easing import restrictions on finished goods. For the first time, multinational companies like Unilever can bypass traditional import bottlenecks and bring globally trusted brands directly to Ethiopian shelves.

Held in Addis Ababa, the event was more than a typical product launch. It served as a platform to build trust and deepen brand engagement with Ethiopian consumers. Through interactive displays and insightful discussions, attendees were introduced to the full Vaseline product range, with particular emphasis on formulations suited to Ethiopia’s dry air, high altitudes, and varying climates. The experience was thoughtfully designed to establish a strong and enduring connection between the brand and its new market.

“Today is not just a product launch; it’s a celebration of partnership, progress, and our unwavering commitment to the well-being of the Ethiopian people,” stated Nesibu Temesgen, General Manager of Unilever Ethiopia. “The opportunity to directly import Vaseline is a game-changer for us and, more importantly, for Ethiopian consumers. It underscores our dedication to this dynamic market and our promise to provide products that truly make a difference in people’s lives.”

For over a century, Vaseline has stood as a beacon of skin health, from its iconic Vaseline Petroleum Jelly to its comprehensive Intensive Care lotions. These products, known globally for their ability to heal, restore, and protect, will now be readily available across Ethiopia’s diverse communities.

The launch introduces Vaseline’s advanced lotion formulations directly to consumers. Vaseline lotions eliminate the need for extra oils, simplifying and improving skincare routines. They save time and reduce costs, offering a premium solution widely available across Ethiopia starting at ETB 80 for Petroleum Jelly and ETB 300 for Lotions. 

 


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Qore Technologies, a Nigerian fintech solutions provider known for its transformative work in digital financial infrastructure, has officially entered the Ethiopian market. The company’s expansion aims to support Ethiopia’s growing digital banking movement by introducing scalable, cloud-based solutions tailored to the needs of local banks and fintech institutions.

“At Qore, we believe Africa’s path to prosperity runs through digital automation — and there’s no better place to start than financial services, the backbone of any economy. Having contributed meaningfully to the evolution of Nigeria’s fintech infrastructure, expanding into Ethiopia — the continent’s second most populous nation — is both a strategic and natural step. Our vision is bold: Africa to leapfrog into first-world status before mid-century. By digitizing and automating financial services, we’re committed to doing our part — one nation at a time,” says Emeka Emetarom, CEO of Qore.

With an impressive track record in Nigeria—where over 50% of Other Financial Institutions (OFIs) rely on Qore’s flagship product BankOne—Qore has grown into a continental force, already operating in markets like Kenya, Ghana, Gambia, Democratic Republic of Congo, Tanzania, and Senegal.

Now, the fintech infrastructure provider, Qore, is extending this proven capability to Ethiopia, where the financial sector has seen rapid digital transformation in recent years. More banks and customers are increasingly bypassing physical cash, paper trails, and brick-and-mortar branches in favor of digital banking experiences. However, legacy systems and costly, foreign-made solutions continue to hinder the ability of local institutions to compete effectively and meet rising customer expectations.

Qore aims to change that. Its arrival in Ethiopia brings access to a full-stack financial services platform designed specifically for the African market. The platform delivers a suite of digital tools including capabilities for core and digital banking, lending automation, instant card issuance, merchant services, agent banking, and seamless third-party integration.

These services are already powering over 520 financial institutions including 19 commercial banks and 500 microfinance banks and fintechs, processing 250 million transactions monthly, managing ₦155 billion ($103.3 million) in balances, and ₦150 Billion ($100 Million) in loans monthly. The platform is trusted by tier-1 institutions including Zenith Bank, Access Bank, First City Monument Bank, and United Bank for Africa and has now been deployed with Akufada, a prominent Ethiopian microfinance bank

According to Michael Hoodfar, COO of Qore, “Ethiopia stands at a pivotal moment in its banking evolution. By adopting Qore’s purpose-built, cloud-native core banking platform, Ethiopian banks are uniquely positioned to rapidly bypass traditional challenges and deliver exceptional digital financial services. At Qore, we’re committed to empowering these banks not only to grow but to lead. Transforming customer experiences, expanding financial inclusion, and driving Ethiopia forward on its path to becoming a thriving digital economy.”

Unlike traditional banking systems that require heavy up-front capital, long deployment timelines, and dedicated IT teams at each institution, Qore’s approach is grounded in the efficiency of cloud technology. The company’s BankOne platform can be deployed in as little as 12 weeks across African countries, drastically reducing time to market.

The model also significantly lowers the total cost of ownership for institutions. Rather than having every bank individually manage infrastructure, security, and maintenance, Qore offers a shared platform where costs and benefits are distributed, allowing even smaller players to operate with the technological sophistication of larger banks.

This growth has been further accelerated through a strategic partnership with Microsoft, under the Digital Natives initiative, which equips Qore with the tools and cloud infrastructure to scale rapidly and securely across Africa.

 


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Smilepay, a digital remittance platform and a proud portfolio company of Kazana Group, is excited to announce the official launch of its global money transfer service, following regulatory approval from the National Bank of Ethiopia (NBE).

This approval officially licenses Smilepay to provide cross-border remittance services in full compliance with Ethiopian financial regulations. The platform is now live and offers individuals and businesses an easy, fast, and secure way to send money to Ethiopia from anywhere in the world.

Smilepay is currently integrated with 29 banks in Ethiopia, enabling users to transfer funds directly to local bank accounts or mobile wallets with unmatched reliability. The platform is built with a strong focus on safety, ease of use, and affordability—making it ideal for both personal and business use.

“Smilepay is unlocking a new chapter of financial connectivity for Ethiopians at home and abroad,” said Muluken M. Bekele, CEO of Smilepay. “We are honored to have earned the trust of the National Bank and are fully committed to delivering safe, fast, and transparent remittance solutions. Continuous innovation is our north star—Smilepay isn’t here to follow trends, but to create them. Whether through traditional channels or next-generation digital rails, we’re building a future where anyone, anywhere, can move money with ease.”

“This milestone reflects our unwavering commitment to driving financial innovation across Africa. Smilepay’s licensing is more than a business success—it’s a step toward empowering communities and strengthening economic ties between the Ethiopian diaspora and their homeland.” Addis Alemayehou, Chairman, kazana Group.

Smilepay is a new financial app designed to make cross-border money transfers faster, more affordable, and more secure—starting with the remittance corridor from the United States to Ethiopia. Whether you’re a member of the diaspora, an expat, a tourist, or anyone with a debit or credit card who needs to send money back home, Smilepay simplifies the process with instant, reliable transfers.

In addition to U.S. users, individuals in the UAE, South Africa, and Canada with dollar-denominated accounts can also use Smilepay to send funds to Ethiopia seamlessly. Support for local currencies such as AED, ZAR, and CAD will be added soon, offering even more flexibility for global users.

Smilepay plans to expand its send-side coverage to include key European countries, making it easier for the African diaspora across the EU to send money home. On the receive side, Smilepay will soon support additional African countries beyond Ethiopia, broadening its footprint across the continent.

As a portfolio company of Kazana Group, Smilepay is committed to delivering trusted, tech-forward financial solutions that improve access, transparency, and reliability across the remittance value chain.


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Ethiopian Airlines, Africa’s aviation juggernaut, is hitting turbulence in its ascent toward Vision 2035, its bold strategy to double its fleet, quintuple passenger volumes, and position itself as a global aviation force. While demand for air travel and cargo remains robust, the airline is increasingly constrained by a confluence of industry-wide headwinds: aircraft delivery delays, certification holdups, and deepening engine shortages.

The carrier’s Vision 2035 blueprint is one of the most ambitious on the continent: expand to 271 aircraft, grow its route network to over 200 international destinations, increase annual passenger numbers to 65 million, and scale cargo throughput to 3 million tons. However, the path seems steeper than expected.

In a recent interview with Reuters, Ethiopian Airlines Group CEO Mesfin Tasew offered a candid assessment of current bottlenecks. “We have five aircraft on the ground waiting for engines,” he revealed, citing prolonged engine turnaround times, stretching well beyond the standard three-month maintenance cycle as a growing operational risk. The airline’s Boeing 787 Dreamliner and turboprop fleets are both feeling the pinch, with engine suppliers unable to meet resupply timelines due to global MRO backlogs and component shortages.

Adding to the pressure is the uncertainty surrounding aircraft certification, particularly for the Boeing 737 MAX 7, one of the types Ethiopian is evaluating as it eyes the acquisition of at least 20 regional jets. According to a latest report by ch-aviation, Ethiopian has shortlisted the MAX 7, Airbus A220, and Embraer E2 families, but FAA certification delays are complicating procurement timelines.

Vision 2035 also includes expansive investment in infrastructure—both in physical assets like the planned mega-airport in Bishoftu, and in the airline’s own MRO and cargo capabilities. Yet even as the carrier ramps up these internal systems, it remains partially beholden to global supply chains and regulatory timelines beyond its control.

To mitigate future shocks, the airline is fast-tracking the expansion of its in-house MRO division and actively exploring ways to insulate its operations from global parts shortages. But with multiple aircraft grounded and new deliveries uncertain, Ethiopian’s Vision 2035 may require recalibration—not in ambition, but in timeline.

Despite these pressures, Ethiopian Airlines continues to deliver resilient performance. The carrier posted an 8% increase in annual revenue, reaching USD 5.6 billion, and transported a record 14.5 million passengers in the most recent fiscal year. The fleet grew by 10 aircraft, including the delivery of Africa’s largest Airbus A350-1000, reinforcing the airline’s position as a regional and global aviation leader.




Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.



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