Few objects carry the gravity of science, the symbolism of heritage, and the utility of tourism diplomacy all at once. Ethiopia’s most famous ancestors, Lucy (Dinknesh) and Selam, are attempting exactly that in Prague, where they stand at the heart of an ambitious exhibition, People and Their Ancestors.
The Czech government has wrapped them in a staggering 150 million dollar state-backed insurance guarantee, a figure that quantifies both their fragility and their irreplaceable worth. For Ethiopia, the decision to send them abroad is more than a cultural loan. EBR’s Betegbar Yaregal explores if this calculated wager on whether heritage can be transformed into tourism marketing and long-term investment can be done without repeating past missteps.
“Would you like to time travel?” Selamawit Kassa, Ethiopia’s Minister of Tourism, asked a packed audience at the National Museum in Prague.
I say come to Ethiopia and experience exactly that.
Her line was the rhetorical highlight of the opening ceremony, where Lucy and Selam were unveiled as star attractions. The exhibition promises visitors a journey through seven million years of human history, from tree-dwelling hominins to modern humans.











