The rampant pandemic has hurt businesses worldwide of all sizes and types. As if that is not enough, Ethiopia has been rocked by a series of security challenges imposing unimaginable challenges on business activities across all sectors. In Ethiopia, a wedding is not just a matter for the couple—it calls for a number of small businesses to make the big day happen. From the decorators to the DJs, and from the photographers to event managers, they all play their part on that special day. As Covid restrictions are easing and weddings are finding their return, these businesses seem to be entertaining the reinvigorated atmosphere of social gatherings, writes Bamlak Fekdu.