Yehdego Abeselom CEO, Keste Damena
Abeselom Yehdego was a legendary businessman, humanitarian, patriotic Ethiopian, and a champion of the underdog. He made a name for himself with his forward thinking and his ability to see far beyond his years in how he operated and conducted himself. Abeselom had humble beginnings but eventually established Keste Damena Foam & Plastic Industry in 1995 – a mega business that is going strong today. When the legendary businessman passed away in 2012, his eldest son – Yehdego Abeselom – took over the helm.
Having completed his education in the US, Yehdego returned to Ethiopia in 2008. As someone who studied filmmaking, he made his first splash as the producer and director of “13 Months of Sunshine” – a film that debuted successfully. Yehdego’s first attempt to make a name for himself as an independent businessman and step out from under the shadow of his father was the launch of Jolly Bar, whose motto “Think Outside of Bole’’ made a lasting impression on Addis Ababa’s nightlife.