In March 2021, right after the COVID-19 lockdown and restrictive public activities ended, Canal +, a French premium television channel, announced the launch of its services in Ethiopia. The channel, launched in November 1984 and broadcasts to Metropolitan France, decided to open its office in Ethiopia. The large French TV company already had operations in Francophone countries in West Africa and identified Ethiopia as a unique market with a large, youthful population passionate about football and eager for entertainment options. However, after over three years of broadcasting, CANAL+ Ethiopia has announced that it will shut down its services. EBR’s Dr. Brook Genene takes a closer look at the operations of CANAL+ Ethiopia and the challenges faced along the way that ultimately brought its service down.