Joost Heij is Country Manager of Tradin Organic, a global supplier of organic ingredients with 13 global offices. Subsidiaries under the company’s Ethiopian operations include Selet Hulling PLC and Sunvado Manufacturing PLC. Joost has more than 25 years of working experience in finance, trade, and management, including 13 years as an entrepreneur.

Globally experienced in Africa, the former Soviet Union, and Asia, he worked at Peja International BV and Africa Juice BV before becoming General Manager of the decades-old Upper Awash Agro-Industry Enterprise. He holds a bachelor’s degree in law from the University of Groningen and a master’s in international banking and management from INSEAD in Fontainebleau, France.

Currently, Joost heads Sunvado Organic Avocado Oil, a processor and exporter of premium cooking oil with operations 300 km from Addis Ababa in Yirgalem. Joost talked to EBR’s Addisu Deresse on agricultural exports and the challenges of the sector in general.