Boston Partners, the parent company of Kuriftu Resort & Spa, was founded by Tadiwos G. Belete, who currently serves as its CEO. Tadiwos was born in 1957, in the southeastern Ethiopian State of Oromia. At the age of 16, Tadiwos moved to Sudan in search of stability, security, and a better life for himself and his eight younger siblings. This was six years after the coup that resulted in the establishment of the Derg communist government, which caused severe economic and social upheaval in the country. Tadiwos has endured a great deal of adversity throughout his life, particularly during his time in Sudan, including health issues that nearly claimed his life. He often thinks back to his first job, scaring birds away on a small, privately owned farm. In 1983, he flew to the United States of America and was granted refugee asylum.
Tadiwos’s journey in the U.S. started with enrolling in a hairdressing school and working nights as a parking lot attendant. He also tried his hand in the restaurant business, promoting Ethiopian artists. He then decided to pursue his education and attended Roxbury Community College, attaining an associate degree in accounting, and Suffolk University in Boston, with a specialization in the same field. At the same time, he opened a salon on Newbury Street with seven other business owners.
Tadiwos spent 19 years working as a hairstylist in Boston, where he gained expertise and firsthand knowledge of what actually works and what doesn’t, as well as how to really run a successful business. In order to bring the Western spa experience and beauty culture to Ethiopia, Tadiwos, a happily married father of three who led a prosperous life in the US, bought a plot of land along Africa Avenue and started building the eight-story Boston Partners building in Addis Ababa. He established a salon, which he dubbed Boston Day Spa, after the renowned city of Boston, which had acted as a stepping stone to his great accomplishments.
Since the debut of Boston Day Spa, Tadiwos has expanded and opened the now well-renowned Kuriftu Resort in Bishoftu Town, in the State of Oromia, and Bahir Dar, in the State of Amhara. He also launched the Kuriftu resort in Awash. And notably, the Kuriftu Water Park is the first of its kind in Ethiopia. Tadiwos also proudly promises further mega projects in the State of Afar and the town of Arba Minch. The pan-African businessman is also building The African Village, due in September, which aims to serve as a melting pot for African culture and the hospitality industry, offering visitors a unique experience. In this interview with EBR’s Addisu Deresse, Tadiwos talks passionately about the need to tap into Africa’s potential and boost local tourism, among other matters.