In a landmark event organized by the British Ethiopian Embassy, the Ethiopia-England Business Forum took place in London, drawing significant interest from both Ethiopian and British business leaders. The forum focused on fostering deeper economic ties between the two nations, highlighting Ethiopia’s emerging investment opportunities amidst its ongoing economic transformation.

During the forum, State Minister of the Ministry of Foreign Affairs of Ethiopia Ambassador Mesganu Arga urged British companies to seize the various investment opportunities arising from Ethiopia’s economic reforms. “Ethiopia is open for business, and we are committed to creating an environment that attracts foreign investment,” he stated, emphasizing the nation’s strategic reforms designed to stimulate growth and innovation.

Ethiopian Ambassador to the UK, Biruk Mekonen, also addressed the forum, providing insights into Ethiopia’s evolving business landscape. He, along with key figures such as the Deputy Executive Officer of Ethiopia Investment Holding and the Commissioner of the Ethiopian Investment Commission, participated virtually to discuss potential investment avenues and the supportive government policies designed to ensure a favorable business environment.

The event attracted a diverse range of British companies, eager to explore the vast opportunities presented by Ethiopia’s expanding market and dynamic economic policies. With a clear focus on strengthening bilateral trade and investment ties, the forum highlighted the mutual benefits that can arise from enhanced cooperation between Ethiopia and the UK.