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Unilever has become the first foreign company licensed to directly import finished goods into the country. The landmark development was marked by the official launch of Vaseline, Unilever’s world-renowned skincare brand, making high-quality skin health products more accessible than ever to Ethiopian consumers. This follows the Ethiopian Investment Commission’s amendment of Directive No. 1001/2024, which formally opens Ethiopia’s wholesale, retail, import, and export sectors to foreign investors.

This moment reflects the broader impact of Ethiopia’s recent economic reforms, which have begun to reshape trade dynamics and attract global investment by easing import restrictions on finished goods. For the first time, multinational companies like Unilever can bypass traditional import bottlenecks and bring globally trusted brands directly to Ethiopian shelves.

Held in Addis Ababa, the event was more than a typical product launch. It served as a platform to build trust and deepen brand engagement with Ethiopian consumers. Through interactive displays and insightful discussions, attendees were introduced to the full Vaseline product range, with particular emphasis on formulations suited to Ethiopia’s dry air, high altitudes, and varying climates. The experience was thoughtfully designed to establish a strong and enduring connection between the brand and its new market.

“Today is not just a product launch; it’s a celebration of partnership, progress, and our unwavering commitment to the well-being of the Ethiopian people,” stated Nesibu Temesgen, General Manager of Unilever Ethiopia. “The opportunity to directly import Vaseline is a game-changer for us and, more importantly, for Ethiopian consumers. It underscores our dedication to this dynamic market and our promise to provide products that truly make a difference in people’s lives.”

For over a century, Vaseline has stood as a beacon of skin health, from its iconic Vaseline Petroleum Jelly to its comprehensive Intensive Care lotions. These products, known globally for their ability to heal, restore, and protect, will now be readily available across Ethiopia’s diverse communities.

The launch introduces Vaseline’s advanced lotion formulations directly to consumers. Vaseline lotions eliminate the need for extra oils, simplifying and improving skincare routines. They save time and reduce costs, offering a premium solution widely available across Ethiopia starting at ETB 80 for Petroleum Jelly and ETB 300 for Lotions. 

 


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Qore Technologies, a Nigerian fintech solutions provider known for its transformative work in digital financial infrastructure, has officially entered the Ethiopian market. The company’s expansion aims to support Ethiopia’s growing digital banking movement by introducing scalable, cloud-based solutions tailored to the needs of local banks and fintech institutions.

“At Qore, we believe Africa’s path to prosperity runs through digital automation — and there’s no better place to start than financial services, the backbone of any economy. Having contributed meaningfully to the evolution of Nigeria’s fintech infrastructure, expanding into Ethiopia — the continent’s second most populous nation — is both a strategic and natural step. Our vision is bold: Africa to leapfrog into first-world status before mid-century. By digitizing and automating financial services, we’re committed to doing our part — one nation at a time,” says Emeka Emetarom, CEO of Qore.

With an impressive track record in Nigeria—where over 50% of Other Financial Institutions (OFIs) rely on Qore’s flagship product BankOne—Qore has grown into a continental force, already operating in markets like Kenya, Ghana, Gambia, Democratic Republic of Congo, Tanzania, and Senegal.

Now, the fintech infrastructure provider, Qore, is extending this proven capability to Ethiopia, where the financial sector has seen rapid digital transformation in recent years. More banks and customers are increasingly bypassing physical cash, paper trails, and brick-and-mortar branches in favor of digital banking experiences. However, legacy systems and costly, foreign-made solutions continue to hinder the ability of local institutions to compete effectively and meet rising customer expectations.

Qore aims to change that. Its arrival in Ethiopia brings access to a full-stack financial services platform designed specifically for the African market. The platform delivers a suite of digital tools including capabilities for core and digital banking, lending automation, instant card issuance, merchant services, agent banking, and seamless third-party integration.

These services are already powering over 520 financial institutions including 19 commercial banks and 500 microfinance banks and fintechs, processing 250 million transactions monthly, managing ₦155 billion ($103.3 million) in balances, and ₦150 Billion ($100 Million) in loans monthly. The platform is trusted by tier-1 institutions including Zenith Bank, Access Bank, First City Monument Bank, and United Bank for Africa and has now been deployed with Akufada, a prominent Ethiopian microfinance bank

According to Michael Hoodfar, COO of Qore, “Ethiopia stands at a pivotal moment in its banking evolution. By adopting Qore’s purpose-built, cloud-native core banking platform, Ethiopian banks are uniquely positioned to rapidly bypass traditional challenges and deliver exceptional digital financial services. At Qore, we’re committed to empowering these banks not only to grow but to lead. Transforming customer experiences, expanding financial inclusion, and driving Ethiopia forward on its path to becoming a thriving digital economy.”

Unlike traditional banking systems that require heavy up-front capital, long deployment timelines, and dedicated IT teams at each institution, Qore’s approach is grounded in the efficiency of cloud technology. The company’s BankOne platform can be deployed in as little as 12 weeks across African countries, drastically reducing time to market.

The model also significantly lowers the total cost of ownership for institutions. Rather than having every bank individually manage infrastructure, security, and maintenance, Qore offers a shared platform where costs and benefits are distributed, allowing even smaller players to operate with the technological sophistication of larger banks.

This growth has been further accelerated through a strategic partnership with Microsoft, under the Digital Natives initiative, which equips Qore with the tools and cloud infrastructure to scale rapidly and securely across Africa.

 


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Smilepay, a digital remittance platform and a proud portfolio company of Kazana Group, is excited to announce the official launch of its global money transfer service, following regulatory approval from the National Bank of Ethiopia (NBE).

This approval officially licenses Smilepay to provide cross-border remittance services in full compliance with Ethiopian financial regulations. The platform is now live and offers individuals and businesses an easy, fast, and secure way to send money to Ethiopia from anywhere in the world.

Smilepay is currently integrated with 29 banks in Ethiopia, enabling users to transfer funds directly to local bank accounts or mobile wallets with unmatched reliability. The platform is built with a strong focus on safety, ease of use, and affordability—making it ideal for both personal and business use.

“Smilepay is unlocking a new chapter of financial connectivity for Ethiopians at home and abroad,” said Muluken M. Bekele, CEO of Smilepay. “We are honored to have earned the trust of the National Bank and are fully committed to delivering safe, fast, and transparent remittance solutions. Continuous innovation is our north star—Smilepay isn’t here to follow trends, but to create them. Whether through traditional channels or next-generation digital rails, we’re building a future where anyone, anywhere, can move money with ease.”

“This milestone reflects our unwavering commitment to driving financial innovation across Africa. Smilepay’s licensing is more than a business success—it’s a step toward empowering communities and strengthening economic ties between the Ethiopian diaspora and their homeland.” Addis Alemayehou, Chairman, kazana Group.

Smilepay is a new financial app designed to make cross-border money transfers faster, more affordable, and more secure—starting with the remittance corridor from the United States to Ethiopia. Whether you’re a member of the diaspora, an expat, a tourist, or anyone with a debit or credit card who needs to send money back home, Smilepay simplifies the process with instant, reliable transfers.

In addition to U.S. users, individuals in the UAE, South Africa, and Canada with dollar-denominated accounts can also use Smilepay to send funds to Ethiopia seamlessly. Support for local currencies such as AED, ZAR, and CAD will be added soon, offering even more flexibility for global users.

Smilepay plans to expand its send-side coverage to include key European countries, making it easier for the African diaspora across the EU to send money home. On the receive side, Smilepay will soon support additional African countries beyond Ethiopia, broadening its footprint across the continent.

As a portfolio company of Kazana Group, Smilepay is committed to delivering trusted, tech-forward financial solutions that improve access, transparency, and reliability across the remittance value chain.


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Ethiopian Airlines, Africa’s aviation juggernaut, is hitting turbulence in its ascent toward Vision 2035, its bold strategy to double its fleet, quintuple passenger volumes, and position itself as a global aviation force. While demand for air travel and cargo remains robust, the airline is increasingly constrained by a confluence of industry-wide headwinds: aircraft delivery delays, certification holdups, and deepening engine shortages.

The carrier’s Vision 2035 blueprint is one of the most ambitious on the continent: expand to 271 aircraft, grow its route network to over 200 international destinations, increase annual passenger numbers to 65 million, and scale cargo throughput to 3 million tons. However, the path seems steeper than expected.

In a recent interview with Reuters, Ethiopian Airlines Group CEO Mesfin Tasew offered a candid assessment of current bottlenecks. “We have five aircraft on the ground waiting for engines,” he revealed, citing prolonged engine turnaround times, stretching well beyond the standard three-month maintenance cycle as a growing operational risk. The airline’s Boeing 787 Dreamliner and turboprop fleets are both feeling the pinch, with engine suppliers unable to meet resupply timelines due to global MRO backlogs and component shortages.

Adding to the pressure is the uncertainty surrounding aircraft certification, particularly for the Boeing 737 MAX 7, one of the types Ethiopian is evaluating as it eyes the acquisition of at least 20 regional jets. According to a latest report by ch-aviation, Ethiopian has shortlisted the MAX 7, Airbus A220, and Embraer E2 families, but FAA certification delays are complicating procurement timelines.

Vision 2035 also includes expansive investment in infrastructure—both in physical assets like the planned mega-airport in Bishoftu, and in the airline’s own MRO and cargo capabilities. Yet even as the carrier ramps up these internal systems, it remains partially beholden to global supply chains and regulatory timelines beyond its control.

To mitigate future shocks, the airline is fast-tracking the expansion of its in-house MRO division and actively exploring ways to insulate its operations from global parts shortages. But with multiple aircraft grounded and new deliveries uncertain, Ethiopian’s Vision 2035 may require recalibration—not in ambition, but in timeline.

Despite these pressures, Ethiopian Airlines continues to deliver resilient performance. The carrier posted an 8% increase in annual revenue, reaching USD 5.6 billion, and transported a record 14.5 million passengers in the most recent fiscal year. The fleet grew by 10 aircraft, including the delivery of Africa’s largest Airbus A350-1000, reinforcing the airline’s position as a regional and global aviation leader.


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The Federal Auditor General’s Office has flagged a troubling buildup ETB of 32.9 billion  in uncollected receivables across federal government institutions, raising serious questions about financial discipline and accountability in public spending. The report, covering the 2024 Ethiopian budget year, was presented to the House of People’s Representatives by Auditor General Meseret Damte, who expressed concern over the growing delays in settling government advances and receivables.

According to the report, the arrears span 137 federal institutions and 20 revenue and customs branches, with large sums remaining unpaid for years. While some of the receivables have been pending for just under a year, a significant portion dates back between one to five years, and even over a decade in some cases. The accumulation reflects systemic weaknesses in financial tracking and enforcement across several sectors.

Institutions such as the Ministries of Health, Education, and Irrigation and Lowland Areas, along with Wachemo University, were identified as among those holding the largest share of unsettled accounts. The Auditor General noted that failure to clear these balances promptly not only risks waste of public funds but also undermines transparency and effective budget execution.

She emphasized that under existing financial regulations, including Council of Ministers Regulation No. 190/2000, federal institutions are required to settle advances related to operational expenses, travel, and transport within seven days of task completion. The current pattern of delayed settlements, she warned, violates these rules and erodes public confidence in government financial management.


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Gadaa Bank has officially listed its shares on the Ethiopian Securities Exchange (ESX), becoming the second company to join the exchange’s main board, after Wegagen Bank made its debut.

The listing follows the Ethiopian Capital Market Authority’s (ECMA) approval of the bank’s prospectus on June 17, 2025, marking a key milestone for both the two-year-old bank and the ESX, which is yet to commence active trading.

The two-year-old bank, notable for its large and growing shareholder base of over 28,000 investors, listed 1.23 million ordinary shares at a par value of ETB 1,000 each, valuing the institution at ETB 1.23 billion (approximately USD 9 million). This achievement is especially remarkable given Gadaa Bank’s relatively short operational history, marking it as the first in its peer group to reach such a milestone.

The listing fully complies with Capital Market Proclamation No. 1248/2021 and the Public Offer and Trading of Securities Directive No. 1030/2024, underscoring the bank’s commitment to regulatory standards and transparency. The listing includes existing ordinary shares held by shareholders and reflects Gadaa Bank’s pioneering role as an early adopter of Ethiopia’s nascent capital markets.

A ceremony at the ESX headquarters brought together key stakeholders including government officials, financial experts, and members of the media to witness the occasion.

Speaking at the event, Wolde Bulto, CEO of Gadaa Bank, emphasized the importance of the listing:
“The listing will create liquidity for our shareholders and unlock new opportunities for capital formation. This will allow us to expand our reach and introduce innovative financial products and services that genuinely address the diverse needs of our customers.”

Dr. Hassen Hussien, Chairperson of Gadaa Bank, reaffirmed the bank’s vision:
“As a new player in the banking industry, we are committed to building a strong foundation based on trust and transparency. Being listed on the Ethiopian Securities Exchange reaffirms our dedication to transparency, growth, and public participation in our journey. We believe this will enhance our financial capacity, strengthen corporate governance, and improve our trust and credibility in the market.”

Dr. Tilahun E. Kassahun, CEO of the Ethiopian Securities Exchange (ESX), praised the development:
“Today marks yet another proud moment for Ethiopia’s capital market. Gadaa Bank’s listing demonstrates the growing confidence in our Exchange and the value of public markets in driving inclusive economic growth. We commend Gadaa Bank for its leadership and commitment, and we look forward to supporting more institutions in accessing capital, deepening market participation, and building long-term value for the Ethiopian people.”


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The Ministry of Transport and Logistics of Ethiopia has held high-level bilateral discussions with a delegation from the Republic of Austria, focusing on enhancing investment cooperation in the transport and logistics sector, more in aviation.

The meeting was led by Bareo Hassan, State Minister of Transport and Logistics, and Andreas Richard, State Minister for Finance of Austria. During the discussion, State Minister Bareo highlighted Ethiopia’s rapid economic growth and the substantial progress being made in the transport and logistics sector. He emphasized that the Government of Ethiopia offers a conducive policy environment and robust institutional support for foreign investors interested in these sectors.

In response, Minister Andreas Richard underscored Austria’s extensive experience in the field of aviation and expressed strong interest in forging partnerships within Ethiopia’s growing air transport industry. He noted that Austria is prepared to take concrete steps toward cooperation, including the signing of a Memorandum of Understanding in the near future to facilitate mutual investment efforts.

The delegation was further briefed by Kedilmagist Ibrahim, Advisor to the Minister, on investment opportunities and the enabling legal frameworks in key areas such as port development, railway infrastructure, public transportation, the Addis Ababa Bus Rapid Transit (BRT) system, and aviation services.

Austria possesses strong aviation capabilities marked by a modern, sustainability-focused flag carrier (Austrian Airlines), advanced maintenance innovation (including drone-based aircraft inspections), and a dynamic aerospace manufacturing sector led by firms like Diamond Aircraft and FACC AG. The country is renowned for producing light aircraft, certified engines, and high-tech composite components for global export. Backed by its national Aviation Strategy 2040+, Austria is committed to digitalization, environmental sustainability, and aviation R\&D, making it a credible and strategic partner for Ethiopia working on the aviation growth and modernization.


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Ethiopia is projected to lose approximately USD 5 million in customs revenue during the first year of implementing the African Continental Free Trade Area (AfCFTA) agreement, according to the Ethiopian Policy Studies Institute.

The projection was disclosed as part of the finalization of Ethiopia’s National AfCFTA Implementation Strategy, which outlines the country’s roadmap for integrating into the continent-wide free trade pact. The strategy was officially launched during a public consultation forum held in Addis Ababa on June 20, 2025.

The high-level event brought together senior government officials, private sector leaders, and development partners. Among the key attendees were Dr. Kassahun Goffe, Minister of Trade and Regional Integration; Yasmin Wohabrebi, State Minister for Trade and Regional Integration; and Dr. Abebe Ambachew, Senior Researcher at the Policy Studies Institute.

According to Dr. Abebe Ambachew, Senior Researcher at the Policy Studies Institute, the estimated revenue loss over a 13-year period could reach USD 83.3 million, with USD 5 million expected in the first year alone. He added that customs duties currently account for about 25.6% of Ethiopia’s total government revenue from imports.

“Given that most of Ethiopia’s trade occurs with non-African countries, the impact of AfCFTA-related tariff losses may not be as severe in the short term,” said Dr. Abebe. “However, the country must take steps to diversify revenue sources and strengthen its export base.”

Speaking at the launch of the ECOTRADE Project, Dr. Kassahun also emphasized Ethiopia’s limited experience in duty-free trade frameworks.

“We have primarily operated within a tax-based trade system and lack practical exposure to free trade. This transition will have direct implications for our customs operations and logistics systems,” he stated.

He further highlighted structural barriers beyond tariff-related issues, pointing to regional connectivity constraints. “Although Ethiopia’s aviation sector ranks first in Africa, it still cannot be effectively utilized for large-scale continental trade,” he added.

The African Continental Free Trade Area (AfCFTA) was signed on March 21, 2018, in Kigali, Rwanda, and officially entered into force on May 30, 2019, after reaching the required number of ratifications. Ethiopia ratified the agreement in 2019 but has yet to fully liberalize its tariffs or participate in the AfCFTA’s Guided Trade Initiative.

Current trade figures show that only 14% of Ethiopia’s exports are destined for African markets, while just 9.6% of imports originate from the continent. This indicates a limited level of trade integration with African partners and suggests that Ethiopia’s gains from AfCFTA may take time to materialize.

To mitigate the projected revenue gap, experts at the forum emphasized the need to expand alternative tax mechanisms and boost export performance, particularly in value-added sectors. Dr. Abebe noted that Ethiopia’s export and import volumes have both shown moderate growth over the past decade, presenting a potential foundation for greater regional trade integration.

 


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Ethiopia recorded a significant rebound in foreign direct investment (FDI) in 2024, attracting approximately US USD3.98 billion, a 21.9% increase compared to the previous year, according to the latest United Nations Conference on Trade and Development (UNCTAD) World Investment Report 2025.

This growth positions Ethiopia as the leading FDI recipient in East Africa, a region that collectively attracted around USD8.5 billion in 2024, marking modest growth despite a challenging global environment characterized by an 11% decline in worldwide FDI flows.

Neighboring countries contributed to this regional investment landscape with Kenya drawing an estimated USD2.5 billion in FDI, Tanzania about USD1.1 billion, Uganda approximately USD0.7 billion, and Rwanda close to USD0.2 billion. These inflows reflect steady investor interest across sectors such as fintech, manufacturing, infrastructure, renewable energy, agribusiness, and technology.

Ethiopia’s surge is driven by reforms and investments targeting telecommunications, renewable energy, agribusiness, and logistics, marking a recovery after subdued inflows following its 2016/17 peak of USD4.12 billion.

The East African region showed resilience, with greenfield projects increasing by 32% and international project finance deals rising 38%, signaling confidence in new investments despite global FDI contractions.

Regional integration initiatives such as the East African Community (EAC) and the African Continental Free Trade Area (AfCFTA) remain vital in enhancing investment flows and fostering economic diversification across the region.

In a further boost to Ethiopia’s regional economic engagement, the Ministry of Trade and Regional Integration (MoTRI) recently convened a high-level validation workshop on the country’s National AfCFTA Implementation Strategy. The event brought together policymakers, private sector representatives, development partners, and trade experts to review the final draft of the strategy designed to guide Ethiopia’s active participation in the landmark continental trade agreement.

 


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Ethiopia’s Special Economic Zones (SEZs) have secured nearly USD 900 million in new investments in the current fiscal year alone, a leap that signals the zones are active engines of industrial growth.

As reported by the Ethiopian Press Agency, 89% of all developed land and factory shades in the country’s 13 SEZs have been taken up. Bole Lemi and Adama Industrial Parks have reached full occupancy, while Jimma SEZ stands at 90%.

“This level of uptake shows that previously stagnant areas are now attracting serious investment,” said Zemen Junedi, Deputy CEO of Promotion and Marketing at the Industrial Parks Development Corporation (IPDC), in an interview with The Ethiopian Herald. “Most of the newly registered projects are already operational.”

Zemen attributes the turnaround to a set of government-led legal and regulatory reforms—nearly 80 policy frameworks have been revised. The goal: eliminate red tape and boost investor confidence. The results are visible. Just a few years ago, local investor participation in SEZs stood below 5%. That figure now stands at 60%, with Ethiopian firms operating alongside foreign players in zones across the country.

SEZs have also shifted from being purely export-driven to supporting import substitution, especially in textiles, pharmaceuticals, automotive assembly, logistics, and agro-processing. Parks once seen as underutilized are now actively contributing to employment, technology transfer, and foreign exchange generation.

“Zones that were struggling are now alive with factories, warehouses, and local value chains,” Zemen said.

However, recent reports highlight persistent challenges for workers within these zones. Laborers face wages as low as USD26 per month, among the lowest globally. Poor working conditions, including long hours, inadequate occupational safety, and substandard housing, contribute to high turnover rates—sometimes exceeding 10% monthly. Inflation continues to erode workers’ purchasing power, while weak enforcement of labor laws and limited union influence leave many with little protection or recourse.

 




Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.



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