When the Ethiopian Premier League SC was established and began commercializing the televising of local football matches as of last year, many bet that Ethiopian football dependence on municipality budgets would end, with abundant commercial revenue now coming from DSTv.
Now, the league company is on another march to end its governmental dependency for good. The league company is currently conducting a study—the Ethiopian Premier League Development Plan—by hiring a consulting firm in a bid to build its own capacity and be able to attract more sponsors and partners and work in an ever-sustainable way and to never look for handouts again. EBR’s Abiy Wendifraw explores.











