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The first time I heard about apartheid was back in elementary school in my history class when we were learning about African Colonization History. All we learned in class was more of a three-act story; how South Africa failed under the bores, how apartheid slowly and brutally diffused and in the end how South Africa was freed. On top of that, we were thought about the great leader Nelson Mandela and how he stayed in prison for more than 27 years fighting for his people’s freedom.


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Gezahegn Dugassa Leta, director for Banking Products and Technology Innovation at Awash International Bank, on Ethiopia Banking and ICT Summit, 2013, which was held at Sheraton Addis on August 2, 2013, referring to the challenges Ethiopia’s banking sector will face when it is fully engaged in internet and mobile banking. “You have to be ready well before you start it,” he added.


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Consider the first impression in businesses like your first love-you rarely forget them. And most of the time it boils down to simple,  yet very important gestures. Business cards are at the pinnacle of this first impression because that is the first personification of you and your company.

Knowing how to properly mingle and connect with people is an important part of the professional presence and business etiquette. Business card is about business networking and making connections. Some of the worst mistakes at networking events happen to people that don’t understand how to use their business cards.


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Level of competition and industry rivalry is one of the Michael Porter’s five forces framework that helps in analyzing and understanding the profitability of the industry as a whole. It is an essential tool to figure out what the market looks like. Without proper understanding of the market, success becomes a matter of luck.

Rivalry is one dominant form of the manifestation of competition in any industry. Rivalry among firms refers to all the actions taken by firms in the industry to impose their positions and gain advantage over each other.




Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.



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