Having excelled to prominence with her entrepreneurial drive in less than a decade, Bethlehem Tilahun Alemu, 33, has proven her business acumen to the world. From being featured on Forbes’s ‘Top Lists’ repeatedly, to receiving global repute for her innovative enterprise, she has garnered enormous recognition She has also been featured in several international Media including the BBC, CNN, Le monde, and various others. The emerging business leader has much more prospect than what she has proved so far. In her own terms, her success is yet to be proved if she manages to open 100 stores worldwide by 2020.
Bostex PLC, the company she founded in 2004 with her husband and serves as its managing director, produces soleRebels, which is a brand of the eco-sensitive shoe produced from organic Ethiopian materials. The brand has now become trendy and is available through high streets and online retail stores in more than 60 countries. soleRebels has truly become successful, sustainable, and unquestionably world- class for its authenticity, style and value. Amanyehun R. Sisay, Executive Editor of Ethiopian Business Review sat down with Bethelhem to discuss where the company heads, among others: Excerpt: