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Ethiopia’s recent policy to increase electricity tariffs, while essential for long-term energy sustainability, might become a double-edged sword. While the reform aims to attract investment and improve infrastructure, it also threatens to exacerbate economic hardships for many low-income households and businesses. However, it’s important to note that these reforms also hold the potential to significantly improve the country’s energy sector, paving the way for a more sustainable and efficient future. A careful navigation of this delicate balancing act is urgent, as the benefits of increased tariffs to improve investment needs to outweigh the opportunity costs to consumers. EBR’s Munir Shemsu navigates the intricate issue and offers this report, urging stakeholders to understand and support these crucial reforms.



The Missing Pieces in Addis Ababa’s Urban Transformation

In February 2024, Addis Ababa embarked on an ambitious urban transformation: the Corridor Development Project. With a staggering budget of 43 billion Birr, this initiative was intended to reshape Ethiopia’s capital, creating a dynamic, modern metropolis that would appeal to residents and tourists. The project aims to redesign the cityscape with new roads, pedestrian walkways, bike lanes, and green spaces, all part of a broader vision for a socially and economically thriving urban environment.


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Since the COVID-19 pandemic, there has been a visible shift in how work is done globally. Indeed, the definition and form of work have changed over the years, even before. Across the world, many people have chosen to work from home. They prefer to freelance to avoid long commute times and offer themselves the flexibility freelancing offers. Freelancing and remote working have benefited many people in terms of financial gain and maintaining social responsibilities. The flexible hours have also made this route intriguing for employees. The rise of freelancing as a viable career path, particularly among young people, is a global phenomenon. Many consider it as an opportunity that can empower individuals to build their careers on their terms. Some companies also see the advantages of hiring freelancers because of cost-effectiveness, flexibility, and access to diverse talent. While freelancing offers many benefits, it may only be suitable for some, as it requires self-discipline, adaptability, and a willingness to take risks, reports EBR’s Dr. Brook Genene.


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Despite boasting a majority youth population passionate about football, Ethiopia is yet to reach the heights the fans demand. Recent results of the national team are once again a reminder of how far behind the country is in its football development. One of the biggest challenges for football in Ethiopia is nurturing young talent. There needs to be more modern academies to develop youth and equip them for life as an international player. EBR’s Dr. Brook Genene looks at the challenges of youth football in Ethiopia and one academy trying to change the trend.


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In the heart of Addis Ababa, a digital revolution is underway. AI-generated images rapidly replace human models in Ethiopian advertising, offering cost-effective solutions and unlimited creative potential. This transformation is not just a trend but a significant shift reshaping how brands communicate. However, it raises a profound question: What does the future hold for the human faces that were once the industry’s hallmark? EBR’s Mintesinot Nigussie delves into the thoughts of models and advertisers on the rise of AI, the challenges it poses to their craft, and the uncertain road ahead as creativity and employment intersect in this rapidly evolving landscape.


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Recent Flu Outbreak Raises Concern

COVID-19 caused significant disruptions during its peak in 2020. The pandemic affected not only health concerns but also economies and social fabric. Although COVID-19 infections may not be the primary focus for many people now, recent flu outbreaks are a stark reminder that the battle against this deadly and ever-changing virus continues. EBR’s Dr Brook Genene examines Ethiopia’s new COVID-19 variants, highlighting the need for ongoing monitoring and vigilance.


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The Impact of Music Idol Shows on Ethiopian Talent

The Ethiopian music industry has been experiencing a vibrant transformation recently, with the rise of talent shows on various TV channels, which, in turn, is reshaping how new artists are discovered. Once primarily defined by the Ethiopian Idol Show and Balageru Idol, the landscape has expanded, providing more opportunities for aspiring musicians. However, with the rise of television stations, this growth raises concerns: the initial focus on nurturing enduring talent seems to have shifted toward quick fame. As numerous shows populate the airwaves, it begs whether these platforms continue cultivating genuine stars or merely creating ephemeral moments in Ethiopia’s rich musical tapestry. EBR’s Mintesinot Nigussie investigates these trends and their implications for the future of Ethiopian music idols.


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Foreign Banks Entry, Domestic Mergers

The Ethiopian financial sector has undergone significant transformations in re-cent years, including the proliferation of interest-free banks, new conventional banks, and digital financial services. The government’s decision to allow foreign banks to operate in the country for the first time in five decades while also seeking to strengthen domestic banks presents a potential for increased competition and enhanced efficiency. EBR’s Munir Shemesu investigates if these changes could bring about a more robust and dynamic financial sector, as seen in other African countries that have managed similar transformations.


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In the wake of Bill Gates’ (tech magnate and philanthropist) recent visit to Ethiopia, the country’s agricultural sector finds itself at a crossroads. As the nation grapples with rising production costs and the looming threat of climate change, introducing genetically modified organisms (GMOs) in the horticulture sector has emerged as a potential game-changer. This innovative approach could boost productivity and tackle challenges threatening the country’s export competitiveness. However, it raises important questions about public health, environmental impact, economic sovereignty, and the risk of becoming reliant on foreign biotechnology. By presenting a balanced perspective on the benefits and challenges of GMOs, EBR’s Eden Teshome shows how Ethiopia can strategically navigate this landscape to strengthen its horticultural industry and enhance exports.


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KifFlé Yohannes Abebe CEO, Co-Founder & Board Member at Komari Beverage Bottler of Arada (Ethiopia’s FIrst hard seltzer drink)

Kifflé Yohannes Abebe, cofounder and CEO at Komari Beverages, brings over sixteen years of global experience in engineering, project management, and plant operations from the US, Japan, and the UK, including almost ten years in Ethiopia. Kiffle Yohannes, with his strong background in lean manufacturing from Toyota and DIAGEO, is dedicated to implementing data-driven processes and world-class production systems at Komari. He previously worked for renowned brands such as Guinness Draft. His passion for problem-solving and team collaboration drives the company’s mission to create high-quality, locally-produced beverages that resonate with young Ethiopian consumers. In an exclusive interview with EBR’s Eden Teshome, Kifflé shares insights into his journey and the future of Komari.




Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.



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