Natran Abdulfetah

#EBR_News Oct 6, 2026

ZamZam Bank has launched ZamZam Remit, a digital payment platform designed to channel money sent by Ethiopians abroad into the formal financial system. The bank unveiled the service at its fifth-anniversary event, the “Interest-Free Banks Pioneer Forum”, held in partnership with FSD Ethiopia in Addis Ababa.

According to the bank, the platform allows family and friends abroad to send foreign currency that reaches recipients quickly and easily, with minimal service fees. Zamzam said it built the system using its in-house technology after meeting all regulatory requirements and securing approval from the National Bank of Ethiopia. 

Through an international payment gateway partnership with Bank of Abyssinia, the service is also meant to connect cross-border remittance flows with the local economy.

Yenehasab Tadesse, Director of the Foreign Exchange Reserve and Monetary Directorate at the National Bank of Ethiopia, declared the service launched on behalf of the central bank, together with Board Chairperson Nasir Dino (PhD) and ZamZam Chief Executive Melika Bedri. She said the platform would strengthen remittance channels, draw foreign currency into the formal system and support the vision of Digital Ethiopia 2025. 

Remittances are an important source of foreign currency for Ethiopia, and a significant share has historically moved through informal channels, so a cheaper and faster local platform could help banks capture more of those inflows. The bank did not disclose transaction limits, fees or supported countries at the launch.

The launch came as the bank outlined its progress since opening its first branch five years ago. ZamZam said it was the first institution licensed to run fully interest-free banking under National Bank directives. Its total assets now exceed 31 billion Birr, deposits have passed 21 billion Birr and financing has topped 17 billion Birr, with more than 80pc going to the private sector. 

It also reported gross profit of 1.6 billion Birr and more than 21,000 shareholders, and said it has registered 6 billion Birr worth of shares with the Ethiopian Capital Market Authority, the first fully Sharia-compliant bank to do so.

Speaking as a panellist at the forum, Melika reflected on the bank’s journey as the country’s first fully interest-free lender. “It was very challenging to come as pioneers with no prior experience at all,” she said. She added that the bank was nevertheless able to achieve notable success by working together and collaborating with other interest-free banks.

Melika also urged interest-free banks not to compete with one another simply by adding branches. Instead, she said, they should differentiate themselves by introducing valuable and innovative financial services that reach grassroots communities. This approach is reflected in the bank’s partnership with fintech firm Ansa Digital Technologies, through which it has provided more than 1.6 billion Birr in collateral-free digital micro-financing aimed at women, youth and small traders.

Also speaking at the forum, FSD Ethiopia Country CEO Hikmet Abdella said interest-free institutions still face limits in liquidity management, a narrow range of investment instruments and a shortage of specialized skills. She said instruments such as Sukuk, which are Sharia-compliant investment certificates, could help connect domestic savings with productive sectors. 

The Ethiopian Capital Market Authority’s Director General, Hana, told participants that the sector’s next phase demands “Action, Action, Action”. How quickly Zamzam Remit gains traction, and whether capital market tools for interest-free finance follow, will show whether the sector can back its growth with the service innovation and market depth its leaders are calling for.

 

 



Natran Abdulfetah

#EBR_News Sep 30, 2026

Africa faces an infrastructure financing gap of $68 billion to $108 billion according to African Development Bank reports, alongside critical shortages in skilled professionals and engineers needed to drive a historic construction wave that requires building as much infrastructure in the next 25 years as was achieved over the past century.

This reality took center stage at the EACE 27th Convention & International Infrastructure Conference 2026, held at the Sheraton Addis Hotel from September 28–29 in Addis Ababa. Convening engineers, policymakers, contractors, and international partners, the landmark summit focused on how the continent can overcome its financial and skill constraints to deliver sustainable development.

Amanuel Hailemariam, President of the Ethiopian Association of Civil Engineers (EACE), emphasized that physical development must go hand-in-hand with social responsibility.

“Whatever we do, we should include the word sustainability,” Amanuel stated, stressing that with 70% of Africa’s population consisting of youth, he noted that the sector must be inclusive of everyone affected by projects. Pointing out that many modern corridor projects are driven by young engineers running small and medium enterprises, he called for expanding this model across Africa and integrating financial support into regional projects.

On the national front, Ethiopia’s construction sector is experiencing rapid expansion, with projected annual growth reaching 7.7% through 2029. However, Esayas Gebreyohaness (PhD), Associate Professor in Civil and Environmental Engineering at Addis Ababa University, warned that the core challenge has shifted from simple volume to execution quality.

“Massive infrastructure development has changed the economic and physical landscape of the country,”  Esayas noted. “Although constructing more is important, the key challenge now is constructing better, faster, safer, and in a more resilient manner.”

Highlighting massive undertakings, such as a national housing initiative targeting 1.5 billion in development over five years, Esayas stressed the need to scale up standards, cost efficiency technology, serviceability, safety, and logistical supply chains. To navigate rising high-rise building demands, complex complexities, and natural or man-made disasters, he announced that a comprehensive set of 48 newly revised engineering codes addressing modern global technologies and localization will be launched soon.

The revision aims to enhance structural robustness and connect design quality with operational sustainability, material usage, and local adaptation.

The event brought together international delegates from several countries, including Nigeria, Somalia, Italy, the Netherlands, Germany, Cyprus, Namibia, Tunisia, Ghana, and the UK.

On the second day of the event, Memorandums of Understanding (MoUs) were signed between Midroc Investment Group and PMI Global to build workforce capacity, as well as between the Somalia Engineers Association and the Engineering Professions Association of Namibia.

The consensus remains that bridging Africa’s multi-billion-dollar infrastructure gap requires aligning robust financial frameworks with modernized regulatory codes, uncompromised safety, and intensive empowerment of the continent’s youthful engineering workforce.



Natran abdulfetah

#EBR_News Sep 4, 2026

Ethiopian technology startup OrbiX Technologies PLC launched its multi-sector digital platform , introducing a unified ecosystem designed to connect urban mobility, municipal infrastructure, civic reporting, and tourism services across Ethiopia. The announcement was made during a press briefing held yesterday on thursday at the company’s premises.

The platform marks a structural departure from traditional, single-purpose mobile applications. Rather than treating services in isolation, OrbiX brings everyday urban operations into a single digital environment where routine user interactions generate data for municipal planning and service optimization.

The initial launch unifies four main operational pillars into this single network. Its Smart Parking module replaces attendant-driven operations with a self-service model that allows drivers to locate, reserve, and pay for parking in under 30 seconds.

Alongside parking, the OrbiX EV component manages charging station discovery, real-time availability tracking, and digital payments to support Ethiopia’s national goal of deploying 2,230 EV charging stations nationwide.

This mobility framework links directly with civic management through iHub, a tool enabling residents to report road damage, utility issues, and vehicle collisions with photo and location evidence, turning public feedback into tracked agency workflows.

Completing the interconnected setup, the Ethio Parks module digitizes national destinations and historical sites, offering booking and navigation tools for domestic tourists and international delegates attending events like UN COP32.

“Our ambition is not simply to put existing services on a smartphone,” said Founder and CEO Seyoum Tesfay. “We want to build an ecosystem where services connect, information becomes actionable and technology helps people and institutions make better decisions.”

OrbiX Technologies PLC is an Ethiopian startup building homegrown intellectual property to drive digital transformation. The firm focuses on creating scalable software systems that unify people, infrastructure, and public institutions to build connected, data-driven cities aligned with the Digital Ethiopia 2030 strategy.

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#EBR_News Jul 13, 2026

Addis Ababa City Administration has reported that the city’s annual revenue has grown from 51 billion Birr in 2021/22 to 350 billion Birr in 2025/26, a nearly seven-fold increase over five years with the 2025/26 fiscal year alone recording a 50 per cent growth equivalent to 116.3 billion Birr compared to the previous year.

The figures were presented at the 4th Regular Summary Session of the Addis Ababa City Council, according to a statement posted on the city administration’s official communication office social media page. The city said the revenue performance placed Addis Ababa among the top six African cities, enabling it to share its experience with peer cities on the continent.



For years, banks have invested heavily in customer acquisition, digital transformation, and loyalty programs. Yet many continue to face the same challenge: how do you motivate customers to take the next desired action?

Opening an account is one thing. Funding it is another.

Downloading a mobile banking app is one thing. Becoming an active user is another.

Issuing a card is one thing. Driving regular spend is another.

The missing link is often not technology, products, or pricing. It is customer motivation.

The Shift from Loyalty to Behavioral Engagement

Traditional loyalty programs reward customers after they have demonstrated long-term engagement. While valuable, they do not always influence immediate customer behavior.

Today’s leading banks are increasingly adopting a different approach: reward the behavior you want to encourage, at the moment it happens.

Sumit Khandelwal The Chief Executive Officer at Xoxoday

Imagine a customer receiving an instant reward for:

✔ Funding a newly opened account

✔ Reaching a savings milestone

✔ Activating digital banking

✔ Making their first card transaction

✔ Referring a friend

✔ Maintaining regular loan repayments

The result is a stronger emotional connection and a significantly higher likelihood that the desired behavior becomes habitual.

Why Instant Gratification Matters

Customer expectations have changed.

Consumers today are accustomed to real-time experiences. They expect immediate feedback, immediate service, and increasingly, immediate rewards.

A reward delivered weeks or months later loses much of its impact. A reward delivered instantly creates a memorable moment that reinforces positive behavior.

This is where campaign-driven engagement becomes powerful.

From Campaigns to Measurable Business Outcomes

The most successful banks are no longer running rewards programs simply for engagement.

They are using targeted reward campaigns to achieve specific business objectives:

• Increase deposit growth

• Accelerate digital channel adoption

• Improve card activation rates

• Boost transaction volumes

• Drive customer retention

• Encourage cross-selling and upselling

• Improve customer lifetime value

Every campaign is linked to a measurable business outcome, making ROI easier to track and justify.

The Technology Advantage

Modern campaign management platforms allow banks to design, launch, automate, and measure reward-driven campaigns from a single environment.

Instead of manually managing incentive programs, banks can:

• Segment audiences intelligently

• Trigger rewards automatically based on customer actions

• Personalize offers

• Monitor campaign performance in real time

• Deliver rewards instantly through digital channels

This transforms rewards from a marketing expense into a strategic growth tool.

Looking Ahead

As competition intensifies across banking, fintech, and digital financial services, customer engagement will become one of the key differentiators.

Roshaan Kulpoo, Vice President for Africa, Xoxoday.

The question is no longer whether banks should reward customers.

The question is whether they can do so in a way that drives measurable behavior change and business growth.

Banks that successfully connect customer actions with instant, meaningful rewards will be better positioned to increase engagement, strengthen loyalty, and accelerate growth in the digital era.

In the banking sector in Africa, customer behavior that are promoted today: savings growth, digital adoption, card usage, or customer retention.

The future of banking loyalty is not just about points. It’s about influencing customer behavior in real time. Instant rewards can transform engagement from a cost center into a measurable growth engine. This is the key objective that is customer behavior , engagement , digital banking adoption and accelerating financial inclusion. Speak to Xoxoday a global leading company specialised in customer rewards for the BFSI segment- roshaan.kulpoo@xoxoday.com



African retail banking is undergoing a profound transformation linked to customer engagement and there is a need for promoting instant rewards to the loyal customer.

Customers are becoming increasingly digital, competition from fintechs is intensifying, and traditional loyalty programs are struggling to maintain engagement.

Sumit Khandelwal The Chief Executive Officer at Xoxoday

The Shift from “Earn Later” to “Reward Now”

Modern consumers are accustomed to instant experiences. Whether ordering food, making digital payments, or accessing online services, customers expect immediate value.

Instant rewards address these challenges by rewarding customers immediately when they complete desired actions.

Actions such as account activation, first card transaction, savings milestones, loan repayments, referrals, and digital banking adoption can trigger rewards instantly.

Xoxoday with its flagship product PLUM enables banks to distribute digital rewards, gift cards, prepaid cards, cashback alternatives, vouchers, and experiences through APIs, SMS, email, WhatsApp, mobile banking apps, and web platforms.

Roshaan Kulpoo, Vice President for Africa, Xoxoday.

The platform supports rewards across more than 175 countries and offers millions of redemption choices globally.

The future of retail banking will not be won solely through products and pricing. It will be won through customer experience, engagement, and relevance.

As African banks compete with fintechs, digital wallets, and neobanks, instant rewards offer a powerful mechanism to influence customer behaviour at critical moments of the banking journey.

Banks that reward customers immediately for the behaviours they want to encourage will create stronger relationships, improve loyalty, and accelerate digital growth.

The question is no longer whether rewards matter.

The question is whether your customers are willing to wait for them.

Please contact us on roshaan.kulpoo@xoxoday.com and we shall support your venture of instant customer rewards linked to your retail banking strategy.



The African banking landscape is evolving at unprecedented speed. Digital banking adoption is accelerating, fintech competition is intensifying, and customers are demanding more value from their financial relationships than ever before.

Sumit Khandelwal The Chief Executive Officer at Xoxoday

In this environment, banks can no longer rely solely on products, pricing, or branch networks to differentiate themselves. The future belongs to institutions that can build meaningful, long-term customer engagement.

Roshaan Kulpoo, Vice President for Africa, Xoxoday.

This is where modern rewards and loyalty platforms such as Xoxoday are becoming game changers.

The New Banking Challenge

  • Across Africa, banks face common challenges:
  • Increasing customer acquisition costs
  • Low digital engagement among certain customer segments
  • Growing competition from fintechs and mobile money providers
  • Customer churn and low loyalty
  • Limited cross-selling opportunities
  • Pressure to increase transaction volumes and wallet share
  • Many banks continue to invest heavily in acquiring customers but struggle to maintain active engagement after onboarding.
  • The question is no longer how to acquire customers.
  • The real challenge is how to keep customers engaged, active, and loyal.
  • Rewards as a Strategic Growth Engine

Traditionally, loyalty programmes focused on card spending and points accumulation. Today, leading banks are using rewards to influence customer behaviour across the entire banking journey. With Xoxoday’s rewards infrastructure, banks can reward customers for:

  • Opening new accounts
  • Activating digital banking services
  • Using mobile banking applications
  • Making recurring deposits
  • Paying bills digitally
  • Using debit and credit cards
  • Referring new customers
  • Repaying loans on time
  • Maintaining healthy savings habits

This transforms rewards from a marketing initiative into a business growth strategy.

  • Driving Digital Transformation
  • Digital transformation remains a priority for banks across Africa.
  • However, technology alone does not guarantee adoption.
  • Customers need incentives to change behaviour.
  • A well-designed rewards programme can accelerate:
  • Mobile banking adoption
  • Digital wallet usage
  • Self-service transactions
  • Online account management
  • Contactless and card payments

Every migration from branch-based transactions to digital channels creates cost savings for the bank while improving customer convenience.

Creating Personalized Banking Experiences

Today’s customers expect personalized experiences similar to those offered by leading e-commerce and technology companies. Xoxoday enables banks to deliver targeted and personalized rewards based on customer behaviour, preferences, transaction history, and engagement patterns.

Imagine:

  • A young professional receiving travel rewards
  • A family receiving supermarket vouchers
  • An SME owner receiving fuel or business-related incentives
  • A high-value customer receiving premium experiences

Personalization increases engagement and strengthens emotional loyalty.

Strengthening Customer Retention

Acquiring a new customer can cost several times more than retaining an existing one. Rewards create a compelling reason for customers to stay engaged with their primary bank. When customers consistently earn and redeem rewards through daily banking activities, they become more likely to:

  • Increase account balances
  • Use more banking products
  • Maintain longer relationships
  • Recommend the bank to others
  • The result is higher customer lifetime value and stronger retention rates.
  • Unlocking Merchant Partnerships

One of the biggest opportunities for African banks lies in creating merchant ecosystems. Through Xoxoday’s extensive reward marketplace, banks can offer customers access to:

  • Retail vouchers
  • Fuel rewards
  • Dining experiences
  • Travel benefits
  • Entertainment rewards
  • E-commerce incentives

This creates value for customers while helping banks build stronger relationships with merchants and ecosystem partners.

  • Empowering Employees and Channel Partners
  • The benefits of rewards extend beyond customers.
  • Banks can also use Xoxoday to engage:
  • Employees
  • Sales teams
  • Branch staff
  • Agents
  • Brokers
  • Merchant partners
  • Corporate clients

Recognition and incentive programmes drive productivity, improve engagement, and align stakeholders with business objectives.

  • Measuring Real Business Impact
  • The most successful loyalty programmes are tied directly to business outcomes.
  • Banks using modern reward platforms can track:
  • Customer acquisition
  • Digital adoption rates
  • Transaction growth
  • Product penetration
  • Referral activity
  • Customer retention
  • Employee performance

This provides clear visibility into programme ROI and ensures that rewards contribute directly to strategic goals.

The Future of Banking in Africa

As competition intensifies, loyalty will become one of the most important differentiators in banking. Customers increasingly expect their bank to recognize, reward, and engage them in meaningful ways. Rewards are no longer just a customer benefit. They are a strategic lever for growth, retention, digital transformation, and customer experience. For banks across Africa, platforms like Xoxoday provide the technology foundation to transform loyalty from a simple rewards programme into a powerful engine for business growth.

Roshaan Kulpoo, Vice President for Africa, Xoxoday.
Sumit Khandelwal, the Chief Executive Officer at Xoxoday.

The banks that invest in engagement today will be the ones that win customer loyalty tomorrow.

Contact roshaan.kulpoo@xoxoday.com for further information and how we support the Banks in Ethiopia



 

Sumit Khandelwal, the Chief Executive Officer at Xoxoday.

Customer loyalty is entering a new era. Globally, and increasingly in Africa, and loyalty is shifting from static, point-based models to dynamic, personalized experiences driven by artificial intelligence (AI). As mobile-first behaviors and digital commerce rise across the continent, AI is playing a pivotal role in transforming how businesses attract, engage, and retain customers.

Today’s customers expect brands to understand their preferences, respond in real time, and deliver relevant rewards. Traditional loyalty programs which offered gift points or generic rewards no longer suffice. AI enables hyper-personalized loyalty, using AI to analyze behavioral data and tailor offers uniquely to each customer. In Africa, where consumers often engage via mobile devices and messaging apps, this personalization must be seamless, fast, and accessible.

Roshaan Kulpoo, Vice President for Africa, Xoxoday.

AI Trends Reshaping Loyalty in Africa

  1. Conversational Loyalty

AI-powered chatbots are enabling frictionless engagement across messaging platforms. In markets like Nigeria and Kenya, customers can enroll in loyalty programs, snap pictures of receipts, and check their reward balances all using their phone. AI uses OCR (optical character recognition) to read invoices and automatically credit points. These conversational flows replace clunky apps and deliver instant value.

2.  AI based Assistance

AI isn’t just enhancing the front-end experience. It’s streamlining operations behind the scenes too. AI-powered support assistants can handle common queries (e.g., missing points, reward eligibility), reducing dependency on call centers and improving resolution speed. For African businesses with lean support teams, this automation is a game changer.

3.  Redefining Simplicity Through AI

With admin-facing conversational interfaces, managers can use natural language commands like “disable all gift vouchers below $5” to update campaign settings. This reduces friction and boosts agility, especially for marketing teams juggling multiple campaigns across regions.

4.  Smart Analytics for Better Rewards

 African brands are increasingly turning to AI for data analytics. AI can segment customers, predict churn, and recommend optimal rewards. For example, a fintech company might identify low-engagement users and automatically issue personalized cashback offers. Or a telco might forecast which customers are likely to upgrade plans and nudge them with bonus incentives.

Introducing Loyalife: Loyalty, Supercharged by AI

To help African businesses harness AI capabilities, platforms like Xoxoday Loyalife are emerging. Xoxoday Loyalife is an end-to-end loyalty solution built for scale, personalization, and automation. It simplifies program setup and scaling, whether you’re targeting consumers or channel partners – Loyalife makes loyalty effortless. Its key strength lies in embedding AI into loyalty programs without requiring heavy technical lift, enabling businesses to personalize engagement and drive behavior with precision and speed.

Xoxoday also recently won the ‘Best Loyalty and Reward Solution for BFSI Africa’ at the Fintech & AI Awards, and we’re incredibly proud that Xoxoday is enabling banks and fintech leaders to turn rewards into meaningful, human experiences, shaping the future of finance across the region

The Road Ahead

Africa is uniquely positioned to leapfrog into the future of loyalty. With a mobile-first population, rising digital commerce, and growing appetite for personalized rewards, AI offers the infrastructure to scale engagement cost-effectively. For business leaders in marketing, sales, and customer experience, AI isn’t just a technology trend, it’s a strategic imperative. The future of loyalty in Africa is smart, conversational, data-driven, and deeply human. It’s powered by platforms like Xoxoday Loyalife. And it’s already here.

For more, please visit www.xoxoday.com or reach out to marketing@xoxoday.com



 

EBR_News May 13, 2026

Salaam Group has launched construction of a USD 160 million energy and logistics terminal in Djibouti, a project expected to strengthen fuel and commodity supply chains serving Ethiopia and the wider East African market.

The project, developed through Salaam Group subsidiary Fuelstor, officially broke ground this week in the strategic Damerjog corridor near Djibouti’s port infrastructure.

Spanning 22 hectares, the terminal will have storage capacity of approximately 400,000 metric tons for fuel, liquefied petroleum gas (LPG), and edible oil products. The facility is designed as an integrated storage, trading, and redistribution hub aimed at supporting growing regional demand and shifting trade routes across East Africa.



Minister of Transport and Logistics Services and Saudia Group Director General
welcome first arriving pilgrims in Jeddah

Jeddah, Saudi Arabia: April 18, 2026

Saudia, the national flag carrier of Saudi Arabia, has commenced its Hajj 2026 operations,
marking the arrival of the first flight carrying pilgrims to the Kingdom.
Flight SV5807 arrived at King Abdulaziz International Airport in Jeddah from Dhaka, carrying
376 pilgrims. His Excellency Engr. Saleh Al-Jasser, Minister of Transport and Logistics
Services, and His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group,
welcomed the flight alongside senior officials from across the Hajj ecosystem, underscoring the
Kingdom’s continued commitment to enhancing the pilgrimage experience.

Saudia’s Hajj operational plan spans 75 days across both arrival and departure phases,
facilitating the movement of pilgrims from around the world. The operation is supported by a
comprehensive suite of integrated services, delivered in close coordination with relevant entities
to ensure a seamless and efficient journey.




Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.



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