Lately, more and more people have been waking up to the fact that YouTube can be considered a serious channel for making a living. Many are seizing the opportunities in the digital media industry, inspired by the growing interest of a large audience to video content. The growth of internet users and smartphone ownership in the country, has also led to a considerable growth in the number of people who use YouTube as a source of news and information. This, in turn, enables many YouTubers with content focused on Ethiopia to earn revenues from views, subscriptions and Advertisments. EBR’s Samson Berhane probes into the matter.









