ArifPay Appoints Rediet Tsigeberhan as New CEO

ArifPay, an Ethiopian fintech company, has announced the appointment of Rediet Tsigeberhan as its new Chief Executive Officer, replacing Bernard Laurendeau.

With over 15 years of expertise in technology and product development, Rediet brings a wealth of experience from executive roles such as Chief Technology Officer at Kifiya and Elnet Business Group, as well as Technology Delivery Director at Excellerent, one of Africa’s prominent technology outsourcing firms.

Since joining ArifPay in October 2022, Rediet has been instrumental in developing the company’s core digital payment platforms, which now underpin a significant share of its operations. He also spearheaded the creation of a high-performing product team focused on rapid innovation, customer-centric design, and scalable solutions.

As CEO, Rediet is poised to accelerate ArifPay’s growth by expanding its service offerings, launching new financial products, and strengthening partnerships and infrastructure to support Ethiopia’s vision of a digitally inclusive economy.

Bernard Laurendeau, who led ArifPay through a pivotal phase marked by the introduction of interoperable POS and mobile POS technologies, successfully doubled the company’s capital and established it as a key player in the country’s fintech landscape. Laurendeau’s tenure was defined by strategic innovation and strong leadership grounded in his extensive background in technology and business.