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Lidiya Solomon Rides with Yango as the Face of Tech-Driven Transportation in Ethiopia

Yango, an international tech company that offers ride-hailing app-based services, has recently announced its collaboration with Lidiya Solomon, who will serve as the brand ambassador for the company in Ethiopia. Yango has been operating in over 20 countries and entered the Ethiopian market in October 2023 through a partnership with G2G IT Solutions, the licensed operator.

During the signing ceremony, Dr. Yekenalem Abebe, Yango’s Country Director, emphasized the company’s presence in Ethiopia for the past seven months and its previous reliance on social media for promotional activities. He stated that the company has now reached a stage where partnering with a brand ambassador is crucial. “We firmly believe that Lidiya shares Yango’s brand values and is committed to expanding affordable and safe transportation services in Ethiopia,” he affirmed.

Lidiya Solomon, a renowned model, social media influencer, and the founder and CEO of Lidiana Marketing Firm, has been selected as Yango’s brand ambassador. She is also the founder and creative director of Lidiana Habesha, a clothing brand. During the signing ceremony, Lidiya expressed her pride in being chosen to represent the Yango brand. “I am confident that this collaboration will significantly expand Yango’s reach. I extend my deepest gratitude to Yango for entrusting me with this significant role,” she remarked.

The partnership between Yango and Lidiya Solomon is expected to enhance Yango’s visibility and market presence in Ethiopia. With Lidiya’s influence and expertise in the fashion and marketing industry, Yango aims to further establish itself as a reliable and affordable transportation service provider in the country.

Brook Genene


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