Investment Reforms Welcome New Retail Opportunities in Ethiopia

Country Trading PLC, a company with 35 years of experience in real estate, trading, manufacturing, electronics, and duty-free retail, has opened its second duty-free store, Millennium Duty-Free, at the Skylight Hotel in Addis Ababa.

This new store follows the success of Country Trading’s first duty-free outlet at Bole International Airport, further establishing the company’s presence in Ethiopia’s market.

Millennium Duty-Free is strategically located near Bole International Airport and is expected to play a significant role in Addis Ababa’s development as a diplomatic and economic hub. The store’s opening aligns with the city’s macroeconomic reforms aimed at attracting investment and boosting tourism, offering a shopping experience tailored for international visitors and the diplomatic community.

“Today’s opening of Millennium Duty-Free is an important milestone for our company,” stated Ashenafi Embeza, Head of Group Director at Country Trading PLC. “Our aim is to provide a shopping experience for international travelers while contributing to Ethiopia’s economic development through increased foreign exchange earnings.”

Mesfin Tasew, CEO of Ethiopian Airlines, expressed support for the new store, noting that “Millennium Duty-Free will be an important component of our efforts to enhance customer service. We are pleased to see Country Trading expand its services, which improves our overall customer experience.”

Millennium Duty-Free offers a range of luxury products, including perfumes, accessories, spirits, and gourmet foods. The store is designed to enhance the travel experience by providing exclusive products and value, catering to the needs of travelers from around the world.