In the burgeoning landscape of Ethiopian cinema, filmmakers like Haymanot Girmay and Moges Asrat are reshaping the industry’s narrative on YouTube. Girmay, a newcomer, invested her passion and resources into her debut film “Honelgn,” delving into societal issues with a personal touch. Meanwhile, Asrat, a seasoned figure, emphasizes the delicate balance between art and profit, learning from his early challenges. Yet, Ermias Hailemichael, a stalwart in the field, expresses concern over YouTube’s impact, citing potential quality compromises and profit-centric motives. As the debate unfolds, these filmmakers highlight the need for industry criteria, fair compensation, and more significant investment to elevate Ethiopian cinema on local and global platforms. The future, they assert, lies in fostering quality content and incentivizing long-term success over short-lived gains, writes Addisu Deresse.












