The increased prevalence of single music tracks has diminished the prevalence of full music albums. However, those Ethiopian artists dedicating themselves to release the longer works are making significant impact. One tradition that seems to be on the rise along with the release of these music albums are the events that accompany them. It has now become common for artists to announce the release of their albums at lavish events. The latest addition to musicians employing expensive release events is Rophan—the young artist that has rocked the nation with his latest album called SIDIST. In this article, EBR’s Trualem Asmare tells the story of these album release events and their implication.