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Country Trading PLC, a company with 35 years of experience in real estate, trading, manufacturing, electronics, and duty-free retail, has opened its second duty-free store, Millennium Duty-Free, at the Skylight Hotel in Addis Ababa.

This new store follows the success of Country Trading’s first duty-free outlet at Bole International Airport, further establishing the company’s presence in Ethiopia’s market.


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Abdusalam Kemal, Chairman of Hijra Bank’s Board, discussed the bank’s evolution from community-focused services to leveraging technology for greater impact. He stated, “Since our inception, we’ve shifted from serving the community to using technology to enhance our services.” Abdusalam noted that HalalPay reflects the bank’s dedication to its community and highlighted its significance.

Dawit Keno, CEO of Hijra Bank, described HalalPay as a valuable solution for individuals seeking interest-free financing. “This is a gift to the generation,” Keno remarked, emphasizing the platform’s potential to change financial transactions.


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Ethiopia’s Film Industry Explores New Frontiers

Ethiopia’s film industry is at a crossroads. While rich in cultural potential, it grapples with funding, infrastructure, and audience preferences. Recent ventures into genres like horror and thriller signal a promising shift, but the dominance of romance-comedies persists. The industry seeks to balance commercial success with artistic expression, navigating challenges like production costs and audience expectations.

The emergence of several streaming platforms offers new opportunities, but government support remains crucial. As Ethiopia’s film scene evolves, finding the right mix of cultural heritage, market demands, and innovative storytelling will be critical to its success.
Indeed, Ethiopia’s film industry is undergoing a transformative shift, with a burgeoning appetite for genres beyond the traditional romance comedies. While this evolution presents exciting opportunities for storytelling and audience engagement, it also introduces new challenges and risks. EBR’s Mintesnot Nigussie delves into the potential impact of these dynamic genres on the industry and its cultural landscape, exploring the opportunities for growth and the hurdles to overcome to realise this cinematic renaissance fully.


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A Growing Challenge for Ethiopia’s Workforce and Economy

Ethiopia’s rapidly growing economy presents a promising landscape, but beneath the surface lies a critical challenge: a significant mismatch between the aspirations of its young population and the realities of the job market. While the nation strives for economic diversification and job creation, societal pressures often steer students towards prestigious professions like medicine or engineering, regardless of personal interests. This misalignment leads to job dissatisfaction, reduced productivity, and increased turnover rates for companies.

EBR’s Mintesnot Nigusse delves into the stories of individuals grappling with this issue, highlighting the personal and economic consequences. He explores potential solutions, including the importance of career guidance, parental involvement, and fostering a workplace culture that prioritizes employee well-being. Addressing this mismatch is crucial for Ethiopia to harness its full economic potential and create a more fulfilling and productive workforce.




Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.



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