Kiya Ali – Page 6 – Ethiopian Business Review

Crime in the City Goes Through the Roof

Addis Ababa, home to over four million people, hosts more than 100 diplomatic and international organization missions. The City’s full to burst population; and alarmingly high inefficiency in the security institution in recent times, have caused a significant rise in crime activities in the city. The huge youth unemployment and widening income inequality in the metropolis have further exacerbated the situation.
As many, including residents and diplomats, continue filing theft, burglary and other criminal reports, the city administration is doing too little to match the scale of the problem. EBR’s Kiya Ali explores.

Recently, an increasing number of cinemas with modern visual and sound system are opening their doors in Addis Ababa. Since last year, Century, Gast, Birsh and Abyssinia Cinemas have joined the industry to screen Hollywood made views along with local ones. Together with Edna Mall’s Matti Multiplex, which opened 11 years ago, these movie theaters are serving moviegoers with the appetite of watching Hollywood movies upon release. EBR’s Kiya Ali explores.

New Marketing Ideas Take Over Addis

Teaser advertising is a new marketing concept slowly emerging in Ethiopia. Wegagen Bank as well as Habesha and United breweries are among the companies that have used teaser campaigns as a part of their marketing strategies in recent times. Teaser ads can generate curiosity and buzz, which may ultimately have a strong impact on the marketability of a certain product or service. However, some experts argue that the approach is costly because the success of a teaser campaign depends on the number of times teaser ads are presented to the consumer. EBR’s Kiya Ali reports.

With the advancement of technologies which pave the way for increasing copyright infringements, the number of album released by singers has been declining for a long time. However, physical copies of music may be starting to see a resurgence as many emerging artists release albums on CDs, despite copyright infringements causing losses. In 2018 alone, more than 20 albums were released, and eight albums hit the shelves so far in 2019. EBR’s Kiya Ali spoke with singers and industry insiders to discover the reasons behind this.

Sport betting is becoming popular and expanding at an astonishing rate in Addis Ababa. Despite the fact that it is a new phenomenon in Ethiopia, it is quickly gaining momentum. Motivated by this demand, many companies are starting to invest in the sector, which requires moderate capital. EBR’s Kiya Ali explored the nitty-gritty of sport betting and its growing acceptance in Addis.

Demand for Locally Made Leather Bags Surges

Ethiopia’s locally made leather handbag market is rapidly evolving as new designers enter the market. People commonly carry locally produced handbags, which are now available in different sizes and captivating designs, contrary to trends just a few years ago. Although there have been shortages of raw materials, many are capitalizing on the opportunities and investing in the sector as EBR’s Kiya reports.

A decade ago, there were almost no Ethiopian sitcoms being broadcast on television or the internet. But for the past two years, the number of sitcoms is growing dramatically. On top of putting a smile and laughter on the face of viewers, sitcoms serve as a platform to criticize social and political related problems. Yet, behind the laughter and criticism, producers of sitcoms has to stride an arduous journey as EBR’s Kiya Ali found out.

Oranges have always been one of Addis’ favourite treats. However, over the past few years, their price has shown a steady increase, from around ETB15 a kilo to anywhere around ETB 80 per kilo now. Orange farmers and distributors have been experiencing issues that have contributed to the rise in prices of oranges, such as pests and horticultural disease. EBR’s Kiya Ali explored the issue.

Braids Make a Comeback

Braids are a major part of many traditional hairstyles in Ethiopia. As a country with over eighty different ethnic groups, there are a variety of different hairstyles and adornments that go with each unique tradition, including gudula, zerantich, gutena, nazraw and shuruba. Lately, traditional hairstyles have been making a comeback in the streets of Addis, although they have not lost their popularity in more rural areas. EBR’s Kiya Ali looked into the newfound popularity of traditional hairstyles.

While feminism as a movement has been around for a long time in most of the world, in Ethiopia, the term itself carries negative connotations for many people. Seen by some as a movement that only benefits a few elite women, or as something that encourages women to hate men, the basic definition of feminism as the fight against gender inequality seems not to have landed. Now, many young gender issues activists and experts are trying to reclaim feminism, and at the same time, take away the pejorative implications of the word in the eyes of the general public. EBR’s Kiya Ali reports.

Newer Posts

Older Posts

Safety in Jeopardy

Crime in the City Goes Through the Roof

Modern Cinema Peaks up in Addis

Teaser Advertising

New Marketing Ideas Take Over Addis

Music Albums on the Rise

Inside the Growing Betting Market

Looking Inward

Demand for Locally Made Leather Bags Surges

Behind The Laughter

Out of Reach

Returning to Roots:

Braids Make a Comeback

The Rebranding of Feminism in Ethiopia