Key to prosperity

Connectivity is the essence of life and integral to our survival and growth. It creates synergy and develops symbiotic relationships. In this competitive age, decision making remains the key for development. Connectivity through digitization has brought in speed, accuracy and adequacy of information to decision makers. It has also enabled people to make the right decisions for creating a sustainable future through innovation.

Residents of Addis Ababa experience the hustle and bustle of their metropolis on daily basis. Its main roads are becoming a popular place for hundreds of small vendors, bravely facing dual challenges: getting hold of the ever-elusive and reluctant customer, and save themselves from the baton-wielding cops, chasing them wildly.

Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.

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