Ethiopians have always had traditional ways of looking good for both the face and body. Culturally recognized hairstyles, eye coloring sticks, hand softening traditional creams have been around for long. Modern makeup is growing more and more, however. The last few years have seen a change where makeup studios are becoming widespread. So much so that even makeup trainers and schools are popping up in Addis Ababa. Such is the growth as both a business and personal practice, writes EBR’s Trualem Asmare.