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Unilever has become the first foreign company licensed to directly import finished goods into the country. The landmark development was marked by the official launch of Vaseline, Unilever’s world-renowned skincare brand, making high-quality skin health products more accessible than ever to Ethiopian consumers. This follows the Ethiopian Investment Commission’s amendment of Directive No. 1001/2024, which formally opens Ethiopia’s wholesale, retail, import, and export sectors to foreign investors.

This moment reflects the broader impact of Ethiopia’s recent economic reforms, which have begun to reshape trade dynamics and attract global investment by easing import restrictions on finished goods. For the first time, multinational companies like Unilever can bypass traditional import bottlenecks and bring globally trusted brands directly to Ethiopian shelves.

Held in Addis Ababa, the event was more than a typical product launch. It served as a platform to build trust and deepen brand engagement with Ethiopian consumers. Through interactive displays and insightful discussions, attendees were introduced to the full Vaseline product range, with particular emphasis on formulations suited to Ethiopia’s dry air, high altitudes, and varying climates. The experience was thoughtfully designed to establish a strong and enduring connection between the brand and its new market.

“Today is not just a product launch; it’s a celebration of partnership, progress, and our unwavering commitment to the well-being of the Ethiopian people,” stated Nesibu Temesgen, General Manager of Unilever Ethiopia. “The opportunity to directly import Vaseline is a game-changer for us and, more importantly, for Ethiopian consumers. It underscores our dedication to this dynamic market and our promise to provide products that truly make a difference in people’s lives.”

For over a century, Vaseline has stood as a beacon of skin health, from its iconic Vaseline Petroleum Jelly to its comprehensive Intensive Care lotions. These products, known globally for their ability to heal, restore, and protect, will now be readily available across Ethiopia’s diverse communities.

The launch introduces Vaseline’s advanced lotion formulations directly to consumers. Vaseline lotions eliminate the need for extra oils, simplifying and improving skincare routines. They save time and reduce costs, offering a premium solution widely available across Ethiopia starting at ETB 80 for Petroleum Jelly and ETB 300 for Lotions. 

 


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Gadaa Bank has officially listed its shares on the Ethiopian Securities Exchange (ESX), becoming the second company to join the exchange’s main board, after Wegagen Bank made its debut.

The listing follows the Ethiopian Capital Market Authority’s (ECMA) approval of the bank’s prospectus on June 17, 2025, marking a key milestone for both the two-year-old bank and the ESX, which is yet to commence active trading.

The two-year-old bank, notable for its large and growing shareholder base of over 28,000 investors, listed 1.23 million ordinary shares at a par value of ETB 1,000 each, valuing the institution at ETB 1.23 billion (approximately USD 9 million). This achievement is especially remarkable given Gadaa Bank’s relatively short operational history, marking it as the first in its peer group to reach such a milestone.

The listing fully complies with Capital Market Proclamation No. 1248/2021 and the Public Offer and Trading of Securities Directive No. 1030/2024, underscoring the bank’s commitment to regulatory standards and transparency. The listing includes existing ordinary shares held by shareholders and reflects Gadaa Bank’s pioneering role as an early adopter of Ethiopia’s nascent capital markets.

A ceremony at the ESX headquarters brought together key stakeholders including government officials, financial experts, and members of the media to witness the occasion.

Speaking at the event, Wolde Bulto, CEO of Gadaa Bank, emphasized the importance of the listing:
“The listing will create liquidity for our shareholders and unlock new opportunities for capital formation. This will allow us to expand our reach and introduce innovative financial products and services that genuinely address the diverse needs of our customers.”

Dr. Hassen Hussien, Chairperson of Gadaa Bank, reaffirmed the bank’s vision:
“As a new player in the banking industry, we are committed to building a strong foundation based on trust and transparency. Being listed on the Ethiopian Securities Exchange reaffirms our dedication to transparency, growth, and public participation in our journey. We believe this will enhance our financial capacity, strengthen corporate governance, and improve our trust and credibility in the market.”

Dr. Tilahun E. Kassahun, CEO of the Ethiopian Securities Exchange (ESX), praised the development:
“Today marks yet another proud moment for Ethiopia’s capital market. Gadaa Bank’s listing demonstrates the growing confidence in our Exchange and the value of public markets in driving inclusive economic growth. We commend Gadaa Bank for its leadership and commitment, and we look forward to supporting more institutions in accessing capital, deepening market participation, and building long-term value for the Ethiopian people.”


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Ethiopia recorded a significant rebound in foreign direct investment (FDI) in 2024, attracting approximately US USD3.98 billion, a 21.9% increase compared to the previous year, according to the latest United Nations Conference on Trade and Development (UNCTAD) World Investment Report 2025.

This growth positions Ethiopia as the leading FDI recipient in East Africa, a region that collectively attracted around USD8.5 billion in 2024, marking modest growth despite a challenging global environment characterized by an 11% decline in worldwide FDI flows.

Neighboring countries contributed to this regional investment landscape with Kenya drawing an estimated USD2.5 billion in FDI, Tanzania about USD1.1 billion, Uganda approximately USD0.7 billion, and Rwanda close to USD0.2 billion. These inflows reflect steady investor interest across sectors such as fintech, manufacturing, infrastructure, renewable energy, agribusiness, and technology.

Ethiopia’s surge is driven by reforms and investments targeting telecommunications, renewable energy, agribusiness, and logistics, marking a recovery after subdued inflows following its 2016/17 peak of USD4.12 billion.

The East African region showed resilience, with greenfield projects increasing by 32% and international project finance deals rising 38%, signaling confidence in new investments despite global FDI contractions.

Regional integration initiatives such as the East African Community (EAC) and the African Continental Free Trade Area (AfCFTA) remain vital in enhancing investment flows and fostering economic diversification across the region.

In a further boost to Ethiopia’s regional economic engagement, the Ministry of Trade and Regional Integration (MoTRI) recently convened a high-level validation workshop on the country’s National AfCFTA Implementation Strategy. The event brought together policymakers, private sector representatives, development partners, and trade experts to review the final draft of the strategy designed to guide Ethiopia’s active participation in the landmark continental trade agreement.

 


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A new report commissioned by the Embassy of India in Addis Ababa highlights significant export potential for Ethiopian gemstones in the Indian market, while emphasizing the urgent need for investment in local processing infrastructure to fully unlock this opportunity.

Ethiopia, renowned for its rich deposits of opal, emerald, sapphire, and over 40 other gemstone varieties, has attracted growing interest from Indian buyers. However, the report reveals that the country’s gemstone exports remain largely underdeveloped due to the absence of cutting, polishing, and value-addition facilities. In 2022 alone, Ethiopia exported USD4.65 million worth of gemstones to India, with opal constituting over 98% of that trade. The vast majority of these stones were shipped in raw form, resulting in significant lost revenue opportunities and limiting Ethiopia’s competitiveness in the global gemstone value chain.

“Ethiopia’s gemstone potential is exceptionally promising,” the report states. “But without modern processing facilities, much of the value is captured abroad.”

India’s jewelry and gemstone industry, one of the largest worldwide, depends heavily on imports of uncut stones, which are then processed and re-exported globally. As India’s middle class expands alongside rising global demand for jewelry, Ethiopia could emerge as a key supplier—provided it enhances local processing capabilities.

Geologically diverse regions such as Wollo, Tigray, Oromia, and SNNP produce high-quality sapphire, emerald, tourmaline, aquamarine, chrysoprase, and quartz. The study highlights recent discoveries that have increased Ethiopia’s known gemstone varieties to more than 40, many of which align well with India’s sourcing requirements. With targeted investments, the report suggests, Ethiopia could secure a larger share of India’s high-growth jewelry market.

Despite the clear potential, the report identifies several structural challenges. The lack of domestic cutting and polishing centers forces exporters to ship raw stones, missing crucial value addition. Customs and export bottlenecks lead to prolonged clearance times, reducing trade volume and reliability. Additionally, Ethiopia’s inadequate certification systems hinder the ability of its gemstones to meet India’s import standards. Although India’s Duty-Free Tariff Preference (DFTP) scheme offers Ethiopian exporters a zero-tariff gateway to one of the world’s largest gem markets, low awareness among exporters and inconsistent quality control have limited its utilization.

To address these issues, the study recommends a comprehensive approach that includes establishing domestic gemstone processing hubs with Indian technical support, developing traceability and certification systems aligned with Indian import regulations, and encouraging joint ventures and skills exchange programs between Indian and Ethiopian companies. It also calls for streamlining export procedures to reduce bureaucratic red tape and enhance market responsiveness.

The Government of Ethiopia has expressed its support for such measures, recognizing the mining sector’s potential contribution to export earnings and job creation. “Strengthening gemstone exports is not just about trade—it’s about building local industries and creating value at home,” said Ethiopia’s Minister of Mines, Habtamu Tegegne, in the report’s foreword.


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In today’s Ethiopia, numbers seem to offer a rare moment of optimism. Inflation, once soaring above 30%, has reportedly dropped to around 13%. And despite civil unrest, currency shortages, and a sovereign debt default, the government confidently projects economic growth at 6.4% for 2025.
On the surface, it feels like good news. But beneath the headlines lies a more complex reality—one that tells of an economy not transforming, but treading water.

That’s the view of Kebour Ghenna, a seasoned economist who has long observed Ethiopia’s economic dynamics with a critical but constructive lens. His recent reflections cast a thoughtful shadow on what many see as progress. For Kebour, the story isn’t just about numbers—it’s about how those numbers are achieved, who they serve, and whether they reflect real, inclusive development.

Inflation Falls, but Not for the Right Reasons

One of the more widely celebrated developments is the decline in inflation. Kebour acknowledges that inflation has indeed fallen, and credits this in part to a series of monetary and fiscal tightening measures. These included raising interest rates to 15%, imposing restrictions on commercial lending, and cutting government spending. The government also secured USD7 billion in support from international lenders like the IMF and World Bank.

However, he cautions that this drop in inflation has not been driven by an increase in production or supply-side improvements. Instead, he argues, it stems from a weakening in demand. Businesses are investing less, households are spending cautiously, and the credit market has tightened. In this sense, inflation has cooled not because of economic strength, but due to stagnation.

That said, he does note one positive development: tax revenue has improved, exceeding government targets. This, he argues, is a positive signal for fiscal sustainability, as it reduces the risk of the state resorting to inflationary money printing. Yet, this confidence remains fragile and highly dependent on continued reform and stability.

A Costly Fight Against Inflation

Kebour further argues that the tools used to curb inflation could have unintended consequences. High interest rates, while useful in slowing price increases, also raise the cost of government borrowing and discourage private investment. With Ethiopia already struggling to service external debt—including a default on its Eurobond—such measures may do more harm than good in the long run.

He warns that unless the current economic strategy is paired with broader reform and targeted investment, the relief from inflation may only be temporary. If tax revenues falter or donor funds dry up, Ethiopia could face another economic crisis, with little to show for its policy discipline.

Economic Growth Without a Foundation

Although the government continues to report GDP growth, Kebour questions the foundation of that growth. He points out that there is little evidence of significant gains in manufacturing, exports, or infrastructure investment. Lending to the private sector remains constrained, and the highly visible construction boom in Addis Ababa has often come at the expense of equity and social stability.

According to him, much of the reported growth may be driven by temporary factors: rising global prices for gold and coffee, a rebound effect from earlier downturns, and construction projects that displace more than they develop. In other words, the economy may be growing—but not in a way that creates jobs, boosts productivity, or reduces reliance on imports.

A Lack of Strategic Alignment

Kebour also questions the coherence of Ethiopia’s current economic management. While macroeconomic indicators suggest some degree of policy coordination—between tighter monetary policy and reduced government spending—he argues that true coordination requires a shared long-term development vision.
That vision, he suggests, remains absent. The government is still entangled in costly conflicts, while key sectors such as banking and telecommunications remain partially reformed or stuck in limbo. Many of the reforms underway appear to be driven more by external pressure from donors than by a homegrown strategic consensus.

What Needs to Change?

To shift course, Kebour believes Ethiopia needs to focus less on short-term macroeconomic targets and more on building a sustainable, inclusive development model. This includes investing in productive sectors like agro-processing and renewable energy, improving the business climate for domestic firms, and maintaining careful control over capital flows.

He also calls for a more equitable tax system that doesn’t rely so heavily on indirect taxes, which disproportionately affect low-income households. Above all, he emphasizes that political stability, rule of law, and public trust are essential prerequisites for economic progress.

A Warning Against Complacency

Kebour’s final warning is a simple but powerful one: don’t let impressive numbers fool you. Inflation may be falling, and GDP may be growing, but if these changes come from stagnation, foreign lifelines, or unproductive sectors, they offer little cause for long-term optimism.
Without a structural shift—rooted in national priorities rather than donor agendas—Ethiopia may be trading in one illusion of stability for another.


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Ethiopia’s annual cement production capacity has reached 20 million metric tons, according to Minister of Mines Eng. Habtamu Tegegn. The announcement was made during the official launch of Pioneer Cement Factory in Dire Dawa, an event attended by President Taye Atske-Selassie, senior government officials, and industry leaders.

Speaking at the inauguration, Minister Habtamu emphasized the government’s ongoing efforts to boost local industrial productivity and reduce reliance on imported building materials. “We are expanding the capacity of cement producers by initiating four new coal processing plants to ensure sustainable and cost-effective input supply,” he stated.

The minister also underscored the broader strategic focus on strengthening domestic supply chains for the construction sector. “We are witnessing notable progress not only in cement but also in steel and related industries. These developments are key to supporting Ethiopia’s infrastructure drive,” he said.

The Pioneer Cement Factory, a joint investment between Ethiopian and Chinese partners, represents a new wave of industrial collaboration and technological advancement. Built within a notably short timeframe, the factory is now producing high-quality cement products, according to officials.

Beyond increasing output, the factory is also designed with environmental sustainability in mind. Dire Dawa Mayor Kedir Juhar lauded the project for its contribution to the local economy. “Pioneer Cement is creating jobs, boosting productivity, and utilizing pollution-free technology—making it a model for future industrial developments,” he said.

Leon Zone, General Manager of Pioneer Cement, reported that the factory has already created jobs for 550 workers and has rapidly scaled up its operations. “We are proud to contribute not only to the domestic market but also to Ethiopia’s growing capacity to export cement to neighboring countries,” he noted.

 


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The National Bank of Ethiopia (NBE) has introduced a new round of regulatory reforms aimed at easing access to hard currency and aligning market practices with international standards.

The central bank has capped all bank-related foreign currency transaction fees at 4%, effective May 26, 2025, and will require banks to publicly disclose FX-related charges starting next month. This measure is designed to promote transparency, rein in non-standard pricing practices, and protect businesses and individuals navigating the increasingly active FX market.

At the same time, NBE has lifted the long-standing import advance payment ceiling from USD 5,000 to USD 50,000 per transaction—a step aimed at relieving one of the most persistent bottlenecks faced by importers. The updated threshold reflects what the NBE describes as a necessary adjustment, considering how long the previous limit had been in place and the evolving nature of global trade norms.

The foreign exchange regulator has also revised the rules governing how much travelers can take abroad. Under the new guidelines, personal travelers will be permitted to purchase up to USD 10,000, while business travelers may access up to USD 15,000. Additionally, individuals holding foreign exchange accounts will now be allowed to spend up to 20% of their balance via debit card—doubling the previous 10% ceiling.

These changes follow nearly a year of progressive liberalization, launched in July 2024 when the NBE unveiled a more market-based exchange rate regime. Since then, the central bank reports that goods exports have more than doubled, while service exports, remittances, and both official and private capital inflows have shown marked improvement.

As a result, the country’s foreign currency reserves have reached record highs, with increased FX availability enabling firms to secure vital inputs and expand operations. Bi-weekly FX auctions, another cornerstone of the reform effort, have added liquidity to the banking system and contributed to narrowing the gap between official and parallel market rates.

The latest measures, according to NBE, are a direct response to the positive feedback loop generated by these reforms and are intended to further normalize the foreign exchange environment. By enforcing fairer pricing, relaxing outdated limitations, and encouraging transparent financial intermediation, the central bank aims to strengthen trust in Ethiopia’s FX system—one that remains critical to sustaining business confidence, investor participation, and broader macroeconomic recovery.

While challenges remain, NBE’s phased approach suggests a careful calibration between regulatory oversight and market flexibility, with a clear shift away from rigid controls that have long characterized the foreign currency regime.

 


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Ethiopian Investment Holdings (EIH) has appointed three distinguished leaders to its Board of Directors: Dr. Fitsum Assefa, Minister of Planning and Development; Hanna Arayaselassie, Minister of Justice; and Dr. Zeleke Temesgen, Commissioner of the Ethiopian Investment Commission (EIC).

Their collective experience is poised to drive forward Ethiopia’s ambitious agenda of strategic investments and dynamic portfolio management—key pillars for sustainable economic growth.

As EIH continues to play a pivotal role in shaping the country’s investment landscape, the inclusion of these influential figures will enhance its capacity to mobilize resources, foster innovation, and unlock new opportunities that align with Ethiopia’s long-term development goals.

 


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The Ethiopian Enterprise Development (EED) has announced that it successfully disbursed over ETB 6 billion in operational loans to 1,209 small and medium-sized manufacturing enterprises (SMEs) during the first nine months of the 2024/25 fiscal year. The funds are part of the government’s ongoing efforts to strengthen and expand the country’s industrial base.

Abdulfatah Yusuf, Deputy Director General of EED, shared these figures at a press briefing, highlighting the positive impact these loans have had in enabling local enterprises to scale operations, improve efficiency, and create jobs. The loans are aimed at helping SMEs overcome financial barriers, particularly for those that are working to expand their production capacity or upgrade their technology.

Additionally, EED facilitated the distribution of machinery worth over ETB  4.3 billion to 889 enterprises through its lease financing services, further enabling the growth of manufacturing capabilities across Ethiopia.

This support comes at a time when the country’s manufacturing sector is experiencing a resurgence, with the creation of 151,726 new jobs and the establishment of 2,752 new enterprises in the first nine months of the fiscal year. The government’s industrial development agenda also emphasizes import substitution, with 1,451 enterprises producing 902,191 tons of proxy products, saving the country an estimated $1.6 billion in foreign exchange.

 



The Ethiopian Investment Commission (EIC), in collaboration with the Ministry of Finance (MoF) and the Development Partners Group, is gearing up to host the 3rd edition of the Invest Ethiopia 2025: High-Level Business Forum, slated for May 12-13, 2025, at the Skylight Hotel in Addis Ababa. This prestigious event will bring together an impressive mix of 700 global investors, business leaders, policymakers, and entrepreneurs, offering a dynamic platform to explore Ethiopia’s untapped investment opportunities.

During a press conference unveiling the event, Dr. Zeleke Temesgen Boru, Commissioner of the EIC, alongside Semereta Sewasew, State Minister of Finance, Dr. Léandre Bassolé, Deputy Director General for the East African Region at AfDB, and Ashley Mulroney, the Canadian Embassy’s Representative, reinforced the forum’s significance in setting the stage for future investment flows into Ethiopia. Aimed at catalyzing the country’s economic growth, the forum is expected to attract USD 3 billion in investment over the next few years.

The forum is not just a platform for dialogue but a robust opportunity for business leaders to dive deep into Ethiopia’s evolving investment climate. As Dr. Zeleke emphasized, Ethiopia’s strategic geographic location, coupled with its affordable and reliable electricity, positions the country as an attractive destination for foreign direct investment (FDI). “Ethiopia offers investors unparalleled access to regional and global markets, with proximity to the Middle East and other key trade hubs,” he remarked. “Furthermore, the government’s commitment to providing tax incentives and fostering a business-friendly environment makes it an ideal location for long-term investments.”

The forum also seeks to showcase the government’s commitment to fostering a private-sector-driven economy. Over the past few years, Ethiopia has actively worked to create an environment that is both conducive to investment and supportive of entrepreneurship. The strategic reforms implemented to date are now set to serve as the backbone for attracting further capital.

The previous Invest in Ethiopia Forum in April 2023 saw an impressive turnout of 750 foreign investors, with an estimated USD 1.6 billion in investment commitments. These engagements helped Ethiopia secure a USD 3.9 billion FDI influx in the 2023-2024 fiscal year.

Ashley Mulroney, representing the Development Partners Group, highlighted the importance of collaboration between the government, private sector, and development partners in Ethiopia’s investment ecosystem. She noted that while global economic challenges like inflation and trade disruptions continue to affect emerging markets, Ethiopia’s macroeconomic stabilization efforts and structural reforms are proving resilient.

She emphasized the need for investment to focus on inclusive growth, with particular attention to youth, women, and underserved communities. This commitment to fostering inclusive development is crucial as Ethiopia looks to tap into its demographic dividend and address the needs of its rapidly growing population.

The expansion into sectors like telecom, banking, and logistics is another critical focus of the forum. Ethiopia’s recent shift to a market-based exchange rate system has been instrumental in creating a more competitive environment for international investors. Dr. Léandre Bassolé, Deputy Director General for the East African Region at AfDB, stressed that Ethiopia’s opening up of key sectors signals a serious commitment to market liberalization and private-sector involvement. “The government’s macroeconomic reforms and efforts to liberalize essential sectors such as telecom and banking show Ethiopia’s dedication to building a modern, open economy,” Dr. Bassolé remarked.

Ethiopia’s investment journey has been significantly shaped by China’s increasing role in its development, with over 4,500 Chinese-led projects currently operating in the country. However, despite the significant strides made in promoting investment, security challenges continue to pose risks to Ethiopia’s business environment. The ongoing instability in certain regions, coupled with disruptions in supply chains, is affecting investor confidence and escalating operational costs. Dr. Zeleke acknowledged these challenges, urging a balanced perspective on the situation. “While peace is crucial for investment, the perception of instability often outweighs the reality. We must work together to ensure stability, both on the ground and in the global perception,” he said.

 




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