@EIC_Ethiopia – Page 2 – Ethiopian Business Review

Ethiopian Airlines has introduced a Boeing 737-800 Business Jet to its fleet, dedicated exclusively to VIP and small-group charter flights. The move signals the airline’s growing focus on premium travel, catering to Africa’s investors, business leaders, diplomats, and high-profile travelers seeking world-class service with greater flexibility and privacy.

According to Ethiopian Airlines, the newly acquired aircraft is tailored for a superior in-flight experience, featuring a spacious and elegantly designed cabin with premium seating. Configured to accommodate 19 passengers for commercial operations and 32 for private use, the jet provides an exclusive, intimate atmosphere. Passengers can enjoy state-of-the-art entertainment on up to 42-inch monitors, high-speed Wi-Fi, and personalized onboard dining.

“With the addition of this Boeing 737-800 Business Jet, we are elevating our charter service to new heights,” said Ethiopian Airlines Group CEO, Mr. Mesfin Tasew. “This is yet another step in our commitment to fostering business and investment opportunities across Africa and beyond.”

Beyond luxury, the new Business Jet enhances convenience and efficiency, offering flexible flight schedules, access to private terminals, and extended range capabilities for seamless short- and medium-haul charter operations. Ethiopian Airlines’ latest offering strengthens its position as Africa’s premier aviation group, reinforcing its commitment to meeting the evolving needs of business and elite travelers.

In a groundbreaking move to elevate Ethiopia’s agricultural exports, the Industrial Parks Development Corporation (IPDC) and Africa Farming Industries (AFI) have signed a Memorandum of Understanding (MoU) that paves the way for large-scale production and export of strawberries and saffron—two of the world’s most lucrative agricultural commodities.

The USD2 million investment, to be established in Bole Lemi Special Economic Zone (SEZ), marks a strategic shift in Ethiopia’s ambition to become a global leader in high-value horticulture. By introducing AI-driven precision farming, climate-controlled hydroponics, and sustainable agricultural practices, AFI is set to revolutionize the sector and position Ethiopia as a premier supplier to international markets.

“Our investment is more than just farming—it’s about positioning Ethiopia on the global map as a producer of premium strawberries and saffron,” said Nassour Mahamat, CEO & Chairman of AFI. “We are bringing cutting-edge technology, sustainable practices, and an export-driven strategy that will benefit both local communities and international consumers.”

Dr. Feseha Yitagesu, CEO of IPDC, emphasized the innovative nature of the partnership, noting that this is the first time the corporation is facilitating such an investment. He underscored that the initiative aligns with Ethiopia’s vision of modernizing its agricultural sector, enhancing exports, and attracting foreign direct investment. “We are fully committed to supporting this project to ensure its success and long-term impact,” he assured.

As a subsidiary of Pluton Invest, AFI has gained prominence since its establishment in Chad in 2020. The company’s AI-powered vertical farming model will enable year-round production, high yields, and strict quality control, ensuring Ethiopia meets the stringent standards of international buyers.

Ethiopian producers and leaders in the import-export sector are looking forward to the upcoming 137th China Import and Export Fair (Canton Fair), set to take place from April 15 to May 5 in Guangzhou, China. This prestigious trade fair is seen as a crucial opportunity for Ethiopian businesses to not only expand their market presence in China but also tap into broader international markets.

Kenenisa Lemi, the secretary-general of the Ethiopian Chamber of Commerce and Sectoral Associations (ECCSA), told Xinhua that the Canton Fair offers “a great opportunity” for Ethiopian businesses, particularly exporters of key commodities such as coffee and agricultural products, to increase their market share in China. Lemi expressed hope that Ethiopian producers could explore new trade relationships and business ventures not only in China but also with participants from around the world.

The Canton Fair, which has been held biannually since 1957, will stage its 137th edition at 1.55 million square meters of exhibition space. The event will bring together participants from over 200 countries and regions, offering Ethiopian exporters a prime opportunity to increase their market presence internationally.

Last week, a promotional seminar was held in Addis Ababa, organized to prepare Ethiopian businesses for the upcoming event. Senior Ethiopian government officials and business representatives from both countries discussed the opportunities the fair presents. During the seminar, experts from the China Foreign Trade Center emphasized how the fair could unlock broader market access for Ethiopian producers and exporters.

The seminar also highlighted the success of the previous 136th Canton Fair, which attracted over 253,000 onsite participants and 450,000 online attendees from 224 countries. This underscores the significant international reach of the event and the potential benefits for Ethiopian businesses.

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