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With its ancient and complex history, tradition and ceremonies, Ethiopia has not only left the relics of a distinctive past in the form of tangible monuments, churches and castles, but has also held on tightly to its variety of rich, deep-rooted religious and secular traditions. Not only is preserving Ethiopia’s unique culture vital from a historical perspective, its untapped tourism potential is a powerful tool for economic development. Addis Abeba is comparatively young and it has not yet lived up to its promise of attracting a large number of tourists to visit the country’s historical sites. Conferences have been booming in Addis and have brought a plethora of new hotels to the city and tourism is on the brink of major change. The sheer number of foreigners that come to the capital simply for business and conferences has catapulted in the past several years and the impact can be seen in all the hotels being constructed.


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Anyone who has been in and out of Addis Ababa in the past four years would find it hard to ignore the changes that have swept the burgeoning city. When I left the capital in 2008, there was no denying that the city was at the edge of a boom; and for a young student who has to leave her country in search of opportunity, there is nothing more exciting than the prospect of development. The most apparent evidence of this boom came in the form of road construction. Twice a year, I would return to the city, only to be shocked and awed at the sprawling new overpasses, neatly-tiled sidewalks and widened avenues. Only this year, upon my permanent move to the city, did I begin to understand the downsides of such sweeping undertakings.




Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.



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