Businesspeople are in business to see the change they want to bring to the world. They know what you want to achieve and walked some steps to achieve that. Two things might happen. Their business might get attention and a lot of customers may love it and adopt it very fast. It is also possible that, despite all the efforts and endeavors, they are nowhere close to their goal. There is nothing pleasing than seeing your products or services being appreciated and gain traction. The products we got from Microsoft, Apple and Google, Facebook are examples of this. They succeeded in being the mainstream of hardware, software, search engine and social media. They set the trend of their business.