Ethiopian football has not progressed to the best interest of football fans. Participation at international tournaments has been a luxury the national football has barely afforded through the years. As much as on-the-pitch criticism has been evident, financial constraints have also challenged the development of football and Ethiopian sports in general. Robust marketing and stronger support to regional federations could be the way forward, writes Abiy Wendifraw.

Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.

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