Producing a television drama series that airs daily is overambitious, especially considering the broadcast production capacity of Ethiopia. Yet, new approaches are emerging to capture the growing viewership of addictive TV series.
Sewmehon Yismah, 38, is Founder of Sewmehon Film Production. He recently reached an agreement with DStv to produce the first-of-its-kind daily show, titled Adey. The script of the series is contextually adapted from English and other foreign languages. Once produced with localized characters in Ethiopia, it will be aired on a new TV channel to be launched on DStv. DStv outsourced the production to Sewmehon, a new arrangement in Ethiopia’s television drama series production history.
Sewmehon, a movie maker and cinematographer, has produced sensational music clips including Mar Eske Twaf and a number of Amharic movies like Balageru and Sewnetwa, displaying quality that DStv could not ignore. He is also currently producing a documentary on the life and work of Tilahun Gessesse. EBR’s Samuel Habtab visited Sewmehon’s studio to converse on his upcoming work.