The beer market is at a turning point. Its value has grown significantly to reach USD620 million during a time when consumption grew by 16Pct annually. Recently, sustained success and the changing demographics of brewery ownership have led to acquisitions and big transactions involving billions of birr in investments. BGI’s recent announcement of a record ETB4.5 billion deal to takeover Raya, the fastest growing brand in the northern parts of the country is just the latest indicator of intensified acquisition activity in the brewery industry. EBR’s Samson Berhane talked to executives, experts, officials and industry insiders, in order to shed some light on the matter.




