Prominent athletic victories by their athletes have made Ethiopians stand tall. People from all walks of life have come together to celebrate these heroes and watch the national flag be lifted high. Thanks to recent athletic accomplishments, Ethiopia has started being recognized for enduring runners and captivating stories instead of famine and poverty.
These days however, their glory in the international sporting arena is not the only way they are working to make their country better. Several of the country’s heroes and heroines in the Olympics and World Championships as well as other international competitions have started investing their hard earned prize money back into businesses.