Persisting efforts to reposition Ethiopian coffee in the international market have begun to bear fruit, as the price of the nation’s specialty coffee has grown by 35Pct from last year, notwithstanding coffees fetching way above that during the recent Cup of Excellence competition. Yet, international markets are still not working to the interest of coffee growers but rather for processors, who use Ethiopian coffee to spice up their final coffee recipes and thus compensate for low quality coffees bought in bulk from other countries.
Ethiopia has undertaken substantial investment in increasing productivity, as well as straightening the local supply chain. However, such accomplishments domestically are not equally backed with efforts of reasserting the worth of Ethiopian coffee in international markets. Ethiopia still has no decision-making power over its coffees internationally, as coffee is mainly exported just to generate foreign currency. EBR’s Ashenafi Endale explores the remaining homework in removing the glass ceiling looking down on Ethiopian coffee.