Guided by the want to get fit and build body mass, many of Ethiopia’s urban youths are using unregulated, and possibly, illegal products to forward and quicken their dream. The government, on its part, seems to be oblivious to the fact or unwilling to take a deeper look. But the damages could be long-lived and thus need serious consideration. Though getting fit is an applauded endeavor, the shortcuts taken by youths to this end arise from both push and pull factors. EBR’s Abiy Wendifraw explores.