Ethiopians have depended on their religious beliefs and traditional practices to insure themselves against morbidity for long. Even though various life insurance packages have been sold by companies for years now, the idea of insuring health has not been popular among Ethiopians and as a business model for industry actors. The bumby relationship between insurers and hospitals and clinics is another obstacle for the matter. With the introduction of a community-based health insurance scheme a decade ago and a new draft in the making, poor awareness towards being insured seems to be slowly changing, writes EBR’s Bamlak Fekadu.