Many have referred to the current global digital transformation as the “fourth revolution.” Ethiopia joined this journey and expressed commitment through the “Digital Ethiopia by 2025” strategy launched on June 20, 2020. Digital Ethiopia is an initiative of the Ethiopian Government, to leverage and expand digital opportunities and lead the country towards an innovative, knowledge-based economy.
The country started to witness remarkable changes in the digital landscape after the emergence of COVID-19, which enforced lockdowns, social distancing, and several restrictions that called for rapid digitization on all fronts. In this article, EBR’s Bamlak Fekadu tells the story of how the latest digital revolution is bearing fruit for e-commerce businesses.