Ethiopian Business Review

New Marketing Ideas Take Over Addis

Teaser advertising is a new marketing concept slowly emerging in Ethiopia. Wegagen Bank as well as Habesha and United breweries are among the companies that have used teaser campaigns as a part of their marketing strategies in recent times. Teaser ads can generate curiosity and buzz, which may ultimately have a strong impact on the marketability of a certain product or service. However, some experts argue that the approach is costly because the success of a teaser campaign depends on the number of times teaser ads are presented to the consumer. EBR’s Kiya Ali reports.

Sunday, 16 June 2019 00:00
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Investors Fail to React to Political Risks

During the political unrest that has plagued the country over the last three years, many businesses were burned, looted and damaged by protestors. Investors lost hundreds of millions of birr in property. Capitalizing on these opportunities, insurance companies have started introducing new policy known as political violence and terrorism insurance. At first, there was high demand for the new policies, but that was short lived. The renewal rate is low, while new investors are disinterested in the coverage. EBR’s Samson Berhane explores.

Sunday, 16 June 2019 00:00
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Sport betting is becoming popular and expanding at an astonishing rate in Addis Ababa. Despite the fact that it is a new phenomenon in Ethiopia, it is quickly gaining momentum. Motivated by this demand, many companies are starting to invest in the sector, which requires moderate capital. EBR’s Kiya Ali explored the nitty-gritty of sport betting and its growing acceptance in Addis.

Saturday, 15 June 2019 06:00
Published in Focus
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