Ethiopian Business Review

Menna Asrat

Menna Asrat

Deputy Editor-inChief

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The Glamorous Modelling Profession

Friday, 15 February 2019 03:00 Published in Art & Life

Modelling has been an established career in much of the world for a long time. Involved in advertising, runway shows, and everything in between, models have cultivated a reputation as being well paid and respected in many parts of the world. However, in Ethiopia, modelling was not seen as a career with a future, as was the case with many creative careers. In fact, it is only within the past decade or so that modelling has started to come into the mainstream, with televised competitions, and schools dedicated to the subject. EBR’s Menna Asrat spoke with industry insiders to understand how modelling is developing.

Ambulances Stuck in Traffic

Friday, 15 February 2019 00:00 Published in Society

Ambulances are an everyday sight in Addis, zipping from one side of the city to the other, carrying patients to hospitals around the city. However, even as they carry out their life saving work, they are faced with many obstacles, including Addis’ notorious traffic problem, which delays them from reaching their destinations in a timely manner. EBR’s Menna Asrat explores the problem and what is being done to lessen it.

Alemayehu Tadesse

Friday, 15 February 2019 03:00 Published in Art & Life

Reflecting on Drama

Alemayehu Tadesse is one of Ethiopia’s most accomplished actors and playwright. Having worked in television, film and theatre, as well as being a producer and writer, Alemayehu has seen the ups and downs of Ethiopia’s arts scene for two decades. Through his involvement in plays like Babylon beSalon, and radio stories like Efoyta, Alemayehu has become one of the most popular actors and producers in the country. In addition, as one of the members of the committee that reviews new plays submitted to the National Theatre, he is well positioned to reflect on the development of the dramatic arts in Ethiopia. EBR’s Menna Asrat spoke with him about the roadblocks dramatic arts is facing and what the future holds for Ethiopia’s acting industry.