Yonas Admasu
Founder & CEO, Lovegrass Ethiopia

Yonas Admasu was born in 1968 into a rural farming family in northern Ethiopia. He graduated with a BSc in Electrical and Electronics Engineering from the University of Greenwich in London in 1996, after which he began his first job as an engineer—working on mobile technology at Chase Electronics. Thereafter, he continued his studies and received his master’s degree with distinction in Business and Information Technology in 2001.

As Yonas had always wanted to work in the banking and finance sector, he pursued further trainings in financial risk management and quantitative finance—becoming certified as a Financial Risk Manager (FRM) from the Global Association of Risk Professionals (GARP) in 2004. This paved his career towards working as a Support Analyst at the interest rate derivatives desk of the global banking giant BNP Paribas. He then proceeded to join the world-renowned investment banks JP Morgan and Credit Suisse, ascending to Vice President (VP) of the emerging markets division of the latter in 2013.

After having built a career that many would envy, Yonas decided to return home to start a health-food processing facility in 2015. Although this had always been a dream, his decision was triggered by an encounter that he had with teff products at a supermarket in Britain which were clearly not of Ethiopian origin.

Markos Lemma is co-Founder & CEO of iceaddis, one of the early innovation hubs and tech startup incubators established in 2011 in Addis Ababa. He is also Founder of SelamCompany—an education technology venture working on primary education and literacy.
Through the years, Markos has focused on establishing the technology ecosystem and providing business consulting specific to information communications technology (ICT). His businesses support social innovations and startup initiatives of the young. He is doing these impactful works while also working as a program coordinator for a global study on literacy in Ethiopia.

Markos is also an advocate and advisor on entrepreneurship and innovation policy while being a member of the advisory board for the Global Innovation Gathering (GIG). He runs a variety of classes, vibrant tech scenes, and several tech events in East Africa. In this interview with EBR’s Addisu Deresse, Markos discusses the emerging landscape of startups in Ethiopia, looking at the challenges and opportunities ahead.

Seid Mohammed Birhan
Founder & Chief Executive Officer, Ambassador Business Group

Born in Adi Awro, Tigray and growing up where there was no power, water, or even a bed to sleep on, Seid would first be introduced to the garment industry at the tender age of six when his father gave ETB600 to his older brother to start a business.

However, in a few years’ time, war broke out between the central government and armed rebels in Tigray and his entire family had to flee to the state’s capital, Mekelle. After doing some small entrepreneurial works, Seid moved to Addis Ababa where he began the journey of Ambassador Garment with a single used stitching machine which he bought for ETB1,000 in Mercato. Paying a monthly rent of ETB20 around 30 years ago, Seid would commence his positive and profitable trajectory.

The small business he has launched by hiring himself as an employee has now grown to employ thousands and fashionably-dress innumerable more with a vision of being a figure for a modern lifestyle brand. Now, Ambassador Garment is the destination for sharp men’s suits for the aspiring Ethiopian middle-class male. His small cloth patching machine has catapulted him to take on other business ventures. Seid Mohammed Birhan, founder of Ambassador Garment, Ambassador Hotel, and Ambassador Real Estate gave EBR’s Addisu Deresse an audience at the glinting Ambassador Mall to share his extraordinary and exemplary life as an individual and a businessman.

Having attended his medical education in Germany and then Canada, Melaku returned to engage in the medical business sector. Ten years ago, three of his friends and himself would establish WGGA, a visible player in eye clinical care. Specialized in hematology-oncology, Melaku works at the University of Alberta, Canada, and travels to Ethiopia every three months to manage his business. WGGA Eye Care Center is a full-service multi-specialty practice located in Addis Ababa, Ethiopia. Established in 2012, WGGA offers diagnostics, comprehensive eye examinations, and the most advanced vision correction treatments and procedures for eye diseases and disorders. The center has also worked in building and furthering the capacity of Ethiopian ophthalmologists and allied ophthalmic professionals and is a division of WGGA Medical Services PLC, an organization established by two Ethio-Canadians, who have actively been engaged in philanthropic medical initiatives in East Africa for more than 12 years. WGGA has been one of the beneficiaries of lease financing to procure top-end equipment. In this interview, EBR’s Addisu Deresse had an audience with Melaku about lease financing and his company’s plans for expansion.

Addis Alemayehou Chairman, Kazana Group

Born in Addis Ababa, Addis Alemayehou started education at St. Joseph School and would set off for Kenya at the early age of eight. After 10 years in the neighborly nation, the US and Canada became the destination for his tertiary education. Fourteen years later, Addis returned home in 2001 to assess starting a business. He has never looked back since nor has he ever considered living abroad again.

Addis’s first venture was Afro FM—the first English FM radio station in Ethiopia, now fully acquired by Walta Media and Communication Corporate, a state and party affiliated media operator. Thereafter, the marketing and advertising company 251 Communications was launched and is credited to have contributed to the currently flourishing advertisement industry while serving large clients like Emirates Airlines, VISA, Coca-Cola, Heineken, and the World Bank.

Addis recently founded Kazana Group as a holding company that would also invest in startups. A Founding Member of Kana TV, a Board Member of Dangote Ethiopia, and a Senior Advisor to the Albright Stonebridge Group are other features of his curriculum vitae. He has also been highly engaged in helping small and medium enterprises (SMEs) export their products to the United States under the American Growth and Opportunity Act (AGOA). In this interview, Addis sat down with EBR’s Addisu Deresse to converse on family, entrepreneur matters, and much more in between.