Businesses Utilizing the Platform to Boost Sales
The 21st century has been characterized by various developments, shifts and changes worldwide. Many of these changes, especially within a marketing context, have been fuelled by the nowadays omnipresent Internet and all the platforms and tools found within. With the growth in number of internet users, and the use of smart phones, promoting products through social media sites, mainly Facebook, is becoming a preferred way for businesses to build relationships with customers in Ethiopia. Yet, this comes at cost as many of the businesses that sells their products via social media networks are trading items under the informal market and beyond the tax system of the country, as EBR’s Tiruneh Assefa writes.