In July 2018, while presenting a three-month report to Parliament, Prime Minister Abiy Ahmed (PhD) addressed the nation and the diaspora community. In his address, he spoke about the role of the diaspora in the development of the country and promoting Ethiopia to foreigners. He mentioned that the diaspora has the responsibility to convince potential tourists and investors to flow to the country. As a foreign resident, who has been living in a Scandinavian country for nearly 15 years, my reaction to his address was mixed. I have been coming to Ethiopia every year and I would like to speak about what the country needs to address before it starts to attract tourists, and what the role of the diaspora should be in promoting the country and creating a positive narrative of the nation.

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