Since the early days of modern trade there has been anxiety about the future of local businesses.  It’s safe to assume that many Ethiopian companies haven’t experienced such a state of flux and uncertainty. Yet, as the economy positions itself to further integrate with the global economy and open its doors to more foreign investors, we must question the sustainability of continuing with the entrenched “business as usual” approach as a long-term option.



Since the early days of modern trade there has been anxiety about the future of local businesses. It’s safe to assume that many Ethiopian companies haven’t experienced such a state of flux and uncertainty. Yet, as the economy positions itself to further integrate with the global economy and open its doors to more foreign investors, we must question the sustainability of continuing with the entrenched ‘business as usual’ approach as a long-term option.




Ethiopian Business Review | EBR is a first-class and high-quality monthly business magazine offering enlightenment to readers and a platform for partners.



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