Despite its huge potential, little attention has been given for the coffee sub sector in Ethiopia, in which close to 30Pct of the population are engaged directly and indirectly. But in recent years, government started to step up in order to boost coffee production and export as well as promoting value added coffee. One of the steps is re-establishing the Ethiopian Coffee & Tea Development and Marketing Authority last year. The Authority, which is accountable to Ministry of Agriculture and Natural Resources, is expected to enhance the sector’s development as well as making Ethiopian coffee and tea products competent in the global market. EBR’s Mikiyas Tesfaye spoke to Sani Redi, Director General of the Authority, about the changes that are coming to the coffee sub sector.