Ethiopian exporters are almost blind to international accreditation and certification systems. Even though there are significant outsourcing market opportunities in Europe, USA and Japan, Ethiopian exporters could not benefit from this, largely because they fail to meet standards. Such problems are not uncommon across sectors prioritized by the Ethiopian government, including coffee, leather, textile, garment, fruits and honey. The presence of few quality accrediting companies, both private and local, does not help Ethiopia buck this trend, chiefly because they lack international accreditation. EBR’s Ashenafi Endale probes into the matter.