Modelling has been an established career in much of the world for a long time. Involved in advertising, runway shows, and everything in between, models have cultivated a reputation as being well paid and respected in many parts of the world. However, in Ethiopia, modelling was not seen as a career with a future, as was the case with many creative careers. In fact, it is only within the past decade or so that modelling has started to come into the mainstream, with televised competitions, and schools dedicated to the subject. EBR’s Menna Asrat spoke with industry insiders to understand how modelling is developing.