Hilina Belete is one of the few entrepreneurs in Ethiopia who have managed to take a family business to the next level, making it a successful and strong contender in the food industry. She is the CEO of Hilina Enriched Foods Processing, at which she worked in various posts before taking it over from her father. It took Hilina more than a decade to be what she is today. When the 32-year old entrepreneur took the CEO post, the company was not well-known as it is now. But after a joint venture agreement with ONYX.S.A.S (Group Nutriset) of France, overseen by Hilina, the company pioneered the production of high quality nutritional and fortified foods for both the institutional and commercial market in Ethiopia and East Africa region. This includes Plumpy‘nut (RUTF), Plumpy’ sup (RUSF), Sheba Peanut Butter and Sheba Peanut Splits. With hundreds of employees and through its network of local suppliers, Hilina attempts to fill the gap in the country’s efforts to raise food security.