In September 2015, Dashen Brewery and Arsenal Football Club announced a three-year partnership. The partnership focuses on supporting Dashen Brewery’s community-based initiatives. Coaches from the club regularly visit Ethiopia and provide coaching to the Brewer’s grassroots football development project.
The third round the grassroots coaching session was held from February 9 to 10, 2017, in Addis Ababa. Grassroots football projects of the Ethiopian Premier League clubs, the Ethiopian Football Federation, regional sports commissions, and private projects partook in the training. EBR adjunct staff writer Abiy Wendifraw attended the session and discussed with participants on how the training will help them to improve their coaching.