Ethiopian Business Review

The number of tourists who visited Ethiopia during the last nine months of the current fiscal year. Close to USD1.5 billion was obtained from the sector, according to the Ministry of Culture and Tourism. This dramatic change in revenue came due to the increase in the average stay of tourists from 4.7 days to 8 days this year. This was achieved through a coordinated effort among stakeholders such as tour and travel operators and hoteliers according to the Ministry.

In 2012/13 fiscal year, Ethiopia obtained USD633.7 million from 629,050 tourists. Compared to the previous year, the number of tourists and income generated from the sector increased by 8Pct and 37Pct, respectively. The number of foreign tourists visiting Ethiopia has been increasing by 12Pct and the revenue from tourism by 17Pct annually, on average, since 1991/92.

Despite the growth, the development of the tourism sector lags far behind that of Tanzania and Kenya, which generated USD2.7 billion and USD3.2 billion, respectively, last year. 

Ethiopia set a target of generating three billion dollar revenue from the sector by the end of its ambitious Growth and Transformation Plan in June 2015. One million tourists are expected to visit the country by then, a figure 59Pct higher than the previous fiscal year.

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