Ethiopian Business Review

“In the past, consumers were left without options and were forced to accept price inflation due to the unfair business ties between few suppliers.”

PM Hailemariam Desalegn

“In the past, consumers were left without options and were forced to accept price inflation due to the unfair business ties between few suppliers.”
Prime Minister Hailemariam Desalegn

On the opening of the country’s first cash-and-carry wholesale store, ALLE Bejimila, around Megenagna area in Addis Ababa, on 26 May, 2014. ALLE is the trade name of the state enterprise, Ethiopian Trading Enterprise, managed as a private entity which wholesales food and other consumer goods for the public at a national level with a competitive price. During the inauguration, the Prime Minister said his government is seeking a trade system reform and the introduction of ALLE is part of that. He added the trade system reform is based on seeking to create competitive and market oriented business environment in the nation.

The stores will have local and internationally sourced products direct from producers to supply for kiosks, supermarkets, hotels, restaurants and cafes.

“We hope the private sector will draw lessons from ALLE’s unique business model”, the Prime Minister said. The government plans to open more stores. Two stores are already under construction around Kality and Merkato in Addis Ababa. The Enterprise plans to open 36 more stores in 25 major urban areas in the coming the three years.


2nd Year . July 2014 . No.16


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