Ethiopian Business Review

"The purpose of business is to create and keep a customer."

"The purpose of business is to create and keep a customer."

Peter F. Drucker
(1909-2005)
Peter Ferdinand Drucker was a writer, management consultant and university professor. His writing focused on management-related literature. Peter Drucker made famous the term ‘knowledge worker’ and is thought to have unknowingly ushered in the knowledge economy, which effectively challenges Karl Marx’s world-view of the political economy.

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